Results For "DS"
2345 News Found
Kerala is an emerging OOH destination for brands
In OOH News By Athira Nair - December 23, 2015
A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness and a bigger reach.
IOAA steps out to promote outdoor advertising
In Campaigns By Satarupa Chakraborty - December 22, 2015
As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.
Self-regulation is essential for the growth of industry: Varghese Thomas
In OOH News By Athira Nair - December 21, 2015
At the recently held Kerala Talks OOH 2015, Varghese Thomas, State President of KAIA said that the industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising.
Outdoor is an industry and should be treated as such: Noomi Mehta
In OOH News By Athira Nair - December 17, 2015
At Kerala Talks OOH 2015, Noomi said that to build industry status, the OOH fraternity needs to represent itself very strongly and firmly with the government authorities.
Being innovative creates impact and perception: Jayesh Yagnik
In OOH News By Athira Nair - December 16, 2015
Speaking at the recently held Kerala Talks OOH 2015 in Kochi, Jayesh Yagnik COO, MOMS, said that advertisers look beyond visibility, where creating impact and perception in each campaign through innovations would construct a path for brands to enter Kerala OOH market.
Prestige Sings its Song Through Outdoor
In Viewpoints By M4G Bureau - December 08, 2015
Executed by Coral Media, the innovative two month campaign'Song of the South' by Prestige Group took over large billboards across Bangalore, promising its prospective customers a home that is nestled in serene and peaceful environment
RAW Pressery spreads health message at Pinkathon
In Campaigns By Satarupa Chakraborty - December 03, 2015
Mumbai-based RAW Pressery tied up with SBI Pinkathon Pune to roll out some innovative brand activations through kiosks, banners and life-size dummies of juice bottles. Executed by Brand Evosys, the activations mixed the"health†aspect of both the juice brand and the event that helps in spreading awareness about breast cancer among women.
AirWick spreads its fragrance through bus queue shelters
In Campaigns By Swati Singh - December 01, 2015
The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.
TAB/OAAA Out of Home Media Conference & Expo to be held from April 18-20, 2016
In OOH News By FEPE - November 30, 2015
The TAB/OAAA Out of home conference and expo explores what other media do to successfully meet client needs and looks at how to integrate out of home in to clients thinking. The conference wiil be held on April 18 to 20, 2016 at Boca Raton Resort and Club in Florida
AirWick spreads its fragrance through bus queue shelters
In Gallery By - November 27, 2015
The brand's outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.