Frooti floods OOH with mango flavour

In Campaigns By Satarupa Chakraborty - October 21, 2016

Frooti conquers OOH space in 160 cities with its multi-format #LivetheFrootiLife campaign.

Jaycee Ads crafts Vodafone's mega stadium gallery branding in Thiruvananthapuram

In Campaigns By Rajiv Raghunath - October 19, 2016

The branding, which will remain for a period of one year, spans a massive 77,000 sq. ft of gallery space and was executed by Jaycee Ads over 36 days

NR invites bids for toilet complexes on BOT basis in lieu of commercial rights

In OOH News By VJ Media Bureau - October 18, 2016

The high quality toilets shall be constructed by firms at their own costs and shall be operated and maintained by them on Pay and Use basis, with provision for value added services and rights for commercial advertisement through glow signboards, etc.

Regulatory bottlenecks hurt OOH business in Kanpur

In OOH News By Rajiv Raghunath - October 17, 2016

Industry body asserts that the Kanpur civic authority is dragging its feet on the issue although the OOH firms have met all compliance demands

One giant screen to replace London's Piccadilly Circus billboards

In Digital OOH By VJ Media Bureau - October 17, 2016

Some of the world's biggest brands are expected to be vying for the chance to advertise in the single spot to a pick of the 70 million pedestrians that pass the board, with another 30 million driving past.

Garmin tests OOH waters to promote its activity trackers, GPS watches

In Campaigns By Satarupa Chakraborty - October 14, 2016

Times OOH builds the fitness gadget firm's OOH presence in the metro cities

Imara fashions a stylish OOH presence

In Campaigns By VJ Media Bureau - October 13, 2016

MOMS used a mix of large formats like billboards and gantries and pillar media for the 10-day campaign that ran in Mumbai and Bengaluru

Gionee paints Kolkata orange this Durga Puja

In Campaigns By VJ Media Bureau - October 07, 2016

Ideated by Rapport, the outdoor specialist unit of media agency conglomerate IPG Mediabrands, this campaign has helped Gionee achieve 80-85% dominance in the market over other advertisers

Amazon India promises"Big Brands, Bigger Deals”

In Campaigns By Nibedita Saha - October 05, 2016

The Amazon India OOH campaign that ran in cities like Mumbai, Bengaluru, and others, was largely deployed on traditional OOH formats, but the difference had been the manner in which formats like billboards were creatively used

Vritti emerges Most Admired Rural Marketing Agency at ACEF Awards 2016

In OOH News By VJ Media Bureau - October 04, 2016

Vritti i-Media bagged four golds in the"Most Admired Agency for Rural Marketing”,"Making the Best Use of Home Media”,"Best Integrated Program of the Year”, and"Most Innovative Use of Media” categories at the recently held Asian Customer Engagement Forum (ACEF) Awards 2016