Results For "DS"
2345 News Found
UK's Bidstack - eBay of DOOH
In Digital OOH By VJ Media Bureau - December 28, 2016
Bidstack is aiming to change the way advertisers bid for unused DOOH advertising space.
Tech-powered media monitoring will immensely benefit OOH industry: Indrajit Sen
In OOH News By VJ Media Bureau - December 22, 2016
With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently, this technology is being applied on billboards.
Measurement metrics, ratings, self-regulation will enhance OOH relevancy: Brand marketers
In OOH News By VJ Media Bureau - December 22, 2016
Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor Works Pvt Ltd, Shaileen Patel, Head - Business Development & Marcom, N K Proteins Pvt. Ltd engaged in a discussion on the theme"Are brands under-leveraging the true potentials of OOH advertising in Gujaratâ€
Union Bank of India steps out to digitally empower senior citizens
In OOH News By VJ Media Bureau - December 20, 2016
The onground activity was ideated and executed by Rapport, the OOH agency of IPG Mediabrands India
Gujarat was investor-friendly even in times of economic slowdown: Jayesh Yagnik
In OOH News By Satarupa Chakraborty - December 20, 2016
OOH industry in Gujarat needs to expand beyond ABSR (Ahmedabad, Baroda, Surat, and Rajkot), says Yagnik
Vivo travels with Chennai Metro commuters
In Campaigns By Satarupa Chakraborty - December 16, 2016
Having made its mark on the Mumbai Metro, mobile handset brand Vivo rolls out an impactful OOH campaign on Chennai Metro Rail Ltd's elevated stretch. JCDecaux has the exclusive advertising rights for the CMRL trains
Colors Gujarati builds OOH visibility for Chutta Chedda
In Campaigns By Satarupa Chakraborty - December 14, 2016
"Ecosys OOH adopted a centripetal strategy for the campaign execution in key Gujarat citiesâ€
NDMC floats tender for unipoles in 8 clusters
In OOH News By Satarupa Chakraborty - December 12, 2016
The bids are for ad rights on some 100 unipoles and a few FOBs and subways
Posterscope India lifts OOH Agency of The Year award
In OOH News By VJ Media Bureau - December 07, 2016
Posterscope India won the OOH Agency of The Year award at the Global Marketing Excellence Awards held in Mumbai, With more than 30 awards in its kitty, this year has been a remarkable one for Posterscope India, the company states
OOH perfectly placed to stoke E-commerce sales in Europe, says a report
In Digital OOH By VJ Media Bureau - December 05, 2016
A recent international study that was conducted in UK, France, Netherlands and Spain reveals that European consumers splash out on friends and family during the six weeks run up to Christmas
