BFSI brands go big at Amritsar, Chandigarh airports to connect with NRIs, high flyers

In OOH News By Satarupa Chakraborty - February 01, 2017

Banking on the NRI season, BFSI brands like Standard Chartered, State Bank of India, IDBI, Axis Bank, Bank of Baroda, United India Insurance, Oriental Insurance and LIC have unfurled several high-decibel campaigns at the two airports. Orango Solutions has executed most of these campaigns

Prakash Arts opens integrated FOB in Bengaluru's Jayanagar

In OOH News By Rajiv Raghunath - February 01, 2017

Prakash Arts has adhered to the best structural and design standards in building this integrated public utility

Gionee boards 10 Go Air aircraft with eye-catching overhead branding

In Campaigns By Satarupa Chakraborty - January 31, 2017

Leading OOH firm Atin OOH has executed this campaign that will run for 2 months

Pixel 2 Print Bangalore instals Efi-VUTEk®GS3250LXr Pro LED UV printer

In OOH News By VJ Media Bureau - January 24, 2017

The Efi-VUTEk® GS3250LXr Pro LED roll-to-roll printer meets specific requirements for the production of fleet & vehicle graphics, billboards, outdoor signage, etc., explains Arrow Digital

DMRC awards naming rights of 12 Metro stations; Pioneer Publicity bags 8

In OOH News By Satarupa Chakraborty - January 24, 2017

In a recently concluded tender for naming rights at DMRC stations, Pioneer has bagged the rights at 8 stations while Planet, Signpost, Explomedia and builder brand Supertech have won rights at one station each.

Digital billboard ads target wealthy drivers in UK

In Digital OOH By VJ Media Bureau - January 23, 2017

The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number plates and used an anonymised vehicle specification database to identify the make, model and colour of the vehicle sitting at the traffic lights.

Clear Channel International launches OOH programmatic buying tool

In Digital OOH By VJ Media Bureau - January 20, 2017

The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare, chairman and chief executive of Clear Channel International

Vijas Digital evangelising digital wall painting in rural OOH space

In OOH News By Satarupa Chakraborty - January 17, 2017

Digital wall painting is a PVC-free media that can be typically used by FMCG brands that need to connect with rural markets where traditional OOH formats are not easily available

Piccadilly Circus billboards go dark for 1st time in many years

In Digital OOH By VJ Media Bureau - January 17, 2017

The large illuminated advertising screens currently on the façade of Piccadilly Circus will be replaced by a single huge ultra-high definition curved LED display. The work is expected to be completed by autumn 2017

Parag Milk Foods reaches out to people in the East on the'Go'

In Campaigns By VJ Media Bureau - January 12, 2017

The campaign, planned and executed by MOMS Outdoor Media Solutions in Kolkata, Rest of West Bengal and the North East, was principally targeted at the working population.