DMRC invites bids for digital media on Line 3

In OOH News By Satarupa Chakraborty - February 27, 2017

DMRC notifies tender for digital media inside Akshardham, Botanical Garden and Noida Sector 16 stations

Harpic goes outdoor to propel the hygiene drive

In Campaigns By Satarupa Chakraborty - February 27, 2017

The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards, bus shelters, pole kiosks and unipoles were used in tandem with the Area Prioritizer software to build the most impactful visibility for the campaign.

All eyes on Tube advertising in the UK

In Digital OOH By M4G Bureau - February 20, 2017

Exterion Media reveals why London Underground commuters are great targets for new brands

Railways to come up with 17 new media packages soon

In OOH News By Satarupa Chakraborty - February 15, 2017

Indian Railways will be inviting bids to 12 tenders for outdoor media outside stations this month and 5 packages for train wraps and other internal media by March

Fanta leaves an orange splash on Chennai Metro

In Campaigns By Satarupa Chakraborty - February 14, 2017

The brand has wrapped two Chennai Metro trains with its orange-hued creatives, making an impressionable impact on some 1 million commuters a month. JCDecaux India holds the ad rights on Chennai Metro.

KMC awards rights for new LED boards to Selvel Advertising, Enkon, P.K. Advertising

In OOH News By Nabamita Chatterjee - February 13, 2017

Selvel has won the rights for 11 LED boards while Enkon received 5 and P.K. Advertising got rights for 3 LED boards installation in the city of Kolkata

New India Assurance boards DMRC Line II

In Campaigns By Satarupa Chakraborty - February 13, 2017

The insurance major has opted for Metro train wrap to promote its products like Grih Suvidha (house loan product), top-up Medi-claim and Floater Medi-claim and loan products for 2 wheelers. eg. communications has executed the 6-month campaign

Central calls out to brands to leverage its mall space & assets

In OOH News By Satarupa Chakraborty - February 10, 2017

Central is perhaps the first to come up with an interactive website www.centralbrandspaces.in for handling queries on brand space more efficiently

OAC 2017 to be held in Mumbai during July 28-29

In OOH News By M4G Bureau - February 10, 2017

The 13th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2017 awards function will be organised at the same venue on July 29

Union Budget 2017-18 likely to spur consumer spends

In OOH News By VJ Media Bureau - February 02, 2017

A positive net impact on consumer spends could turn around the brand advertising spends, including OOH spends