FCB Interface, Lodestar UM India win Gold at Festival of Media Asia 2017 awards

In OOH News By M4G Bureau - March 27, 2017

The massive educational programme run by Door Step School saw a 38% increase in enrolment following the onground activity. FCB Interface, Lodestar UM India won a Gold & Silver for the for Streets of Success activation.

Canon India sets off on a 60-city brand journey

In OOH News By Nabamita Chatterjee - March 17, 2017

The roadshow is designed to consolidate Canon India's footprint in tier 2, 3 and 4 cities as a one-stop imaging solutions provider.

SDMC invites bids for ad rights on toilet blocks, unipoles

In OOH News By Satarupa Chakraborty - March 16, 2017

Individual unipoles in west, south and central zones and unipole clusters in Najafgarh, south and central zones are part of the tender

Global outdoor ad market to grow at 4.5% CAGR over 5 years

In Digital OOH By M4G Bureau - March 15, 2017

Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the extent of 7% of the total category spend.

Times OOH bags Gold at UK's Digital Signage Awards 2017

In OOH News By Satarupa Chakraborty - March 09, 2017

Times OOH has won the award in the"Transport & Travel” segment for its DOOH advertising project at Terminal 2 (phase-2) of Chatrapati Shivaji International Airport in Mumbai

Indian Railways invites bids for commercial publicity rights in 5 zones

In OOH News By Rajiv Raghunath - March 07, 2017

Indian Railways has invited technical bids for commercial publicity rights in the North Western Railway Zone, North Central Railway Zone, North Eastern Railway Zone, Southern Railway Zone, and West Central Railway Zone. All technical bids will be received until 3PM on March 23, 2017.

High-decibel sports events create compelling in-stadia branding opportunities

In OOH News By Rajiv Raghunath - March 06, 2017

As a case in point, Bengaluru's Chinnaswamy Stadium that has hosted the 2nd India-Australia Test Match was enveloped with in-stadia branding of PayTM, Kent RO, Hero Group, BSNL, Bharti Cement, Wild Stone, Britannia Good Day, IDBI Federal and Servo. Dalmia Cement branded the two giant electronic scoreboards above the sight-screens.

TIMDAA retains ISO:27001 certification

In OOH News By Satarupa Chakraborty - March 02, 2017

The certification protects against possible vulnerability (physical and logical) in software application, hardware and firewalls. All information within TIMDAA is protected by policies and procedures, to ensure adherence to the benchmarked standards.

DMRC to introduce PSDs on Line 3, more DOOH opportunities on anvil

In OOH News By Satarupa Chakraborty - March 02, 2017

DMRC has planned for Platform Screen Doors (PSDs) with digital display panels at a few stations on this stretch which will be available for commercial advertising as well. Each PSD will be of 17.3 meters height and have 64 LCD panels.

Ansible launches MDEX; Amazon, Tata Motors, Hyundai most mobile ready Indian brands

In OOH News By M4G Bureau - March 01, 2017

The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions