Sandesh Spotlight acquire bqs rights in Vadodara, reinforces leadership in transit advertising

In OOH News By Bhawana Anand - July 10, 2017

Sandesh Spotlight already holds the media rights on 1,000+ AMTS buses, BRTS bus shelters and 8,000 plus GSRTC buses

Vizeum wins media mandate for A&M Noodles

In OOH News By M4G Bureau - July 06, 2017

As part of the mandate, Vizeum's scope of work for its latest client will focus on launching the client's Noodles brand directed towards youth and kids.

Chennai Metro's Phase 1 expansion creates more branding opportunities

In OOH News By M4G Bureau - July 03, 2017

The new 7.4 km underground stretch gives advertising brands greater reasons to establish their presence on the Chennai Metro network. JCDecaux holds the sole ad rights on this transit media network

\'Talking Gods'-- Droom\'s unique take on road safety\'

In OOH News By M4G Bureau - June 30, 2017

Most cars sold in India come with pre-fitted idols of deities on dashboards. Droom equipped the deities with accelerometers, thereby lending them a pre-recorded voice cautioning about over-speeding

UK's Primesight launches ad sales navigational tool PILOT

In Digital OOH By M4G Bureau - June 30, 2017

PILOT will give brands the ability to buy any"Share of Time (SOT)” in a guaranteed market and deliver that level of display locked by location and time/day. It embraces the dynamic advantages of DOOH within a secure campaign delivery.

Yantra Media gets brands to connect with 2.2 billion bus passengers

In OOH News By Bhawana Anand - June 29, 2017

Yantra Media Solutions has installed wi-fi services on the buses that enable passengers to access and enjoy entertainment programmes on their respective phones. The programmes are interspersed with advertising.

IGIA's spruced-up T2 will open up new advertising avenues

In OOH News By Bhawana Anand - June 27, 2017

Passenger traffic at T2 is expected to be as high as say traffic at Goa airport, says TIMDAA official. Both national and regional brands will likely tap into this opportunity in a big way

Titan Squadron displays its exclusive collection on OOH

In Campaigns By M4G Bureau - June 27, 2017

OMI planned and executed the campaign using a mix of billboards, gantries and pillar branding, making the brand visibly profound

3rd OAA 2017 Jury Meet in Mumbai gets going

In OOH News By M4G Bureau - June 23, 2017

The awards will be given away at the Outdoor Advertising Awards show that will be held at Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on July 29, 2017

O&M, McCann Worldgroup India bag Cannes Lions in OOH

In OOH News By M4G Bureau - June 21, 2017

Ogilvy & Mather won a Gold Lion for the'Savlon Healthy Hands Chalk Sticks' campaign and McCann Worldgroup India won a Silver Lion its'World for All (Animal care and Adoptions)' campaign