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‘Game of Thrones’ connects with Hotstar audience via OOH
‘Game of Thrones’ connects with Hotstar audience via OOH

In Campaigns By - August 03, 2017

As part of a multimedia campaign, over 50 billboards with the title 'Torrents Morghulis' were strategically placed in key locations across Mumbai, Delhi and Bengaluru by The Social Street.

‘Mall signages - a perfect growth opportunity for DOOH’
‘Mall signages - a perfect growth opportunity for DOOH’

In OOH News By M4G Bureau - August 02, 2017

Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017.

Laqshya’s wins top award in CSR category for Daikin OOH campaign
Laqshya’s wins top award in CSR category for Daikin OOH campaign

In OOH News By M4G Bureau - August 02, 2017

The Responsible Business Awards recognise the contribution of companies that put social and environmental concerns at the heart of their strategy

‘OOH can spur social entrepreneurship in a big way’
‘OOH can spur social entrepreneurship in a big way’

In OOH News By M4G Bureau - August 02, 2017

Pratap Hegde, CMD, telematics4u services made a presentation on ‘How social entrepreneurship adds new dimensions to OOH’ at OAC 2017.

OOH industry should work in an integrated manner: Panel
OOH industry should work in an integrated manner: Panel

In OOH News By Nabamita Chatterjee - August 01, 2017

A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists

OAA 2017 winners awarded
OAA 2017 winners awarded

In OOH News By M4G Bureau - July 31, 2017

26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra Group won 6. Posterscope, Rapport Outdoor Advertising, Atin Promotions & Advertising, and Tribes Communication won 3 each.

Creativity at DOOH is essential to draw brands to invest
Creativity at DOOH is essential to draw brands to invest

In OOH News By Nabamita Chatterjee - July 29, 2017

Rosh Singh, Director of Digital Innovation & Head of Kinetic Active & KineticX, UK throws light on ‘How DOOH can pull more brands to the outdoor’ on day II of OAC 2017.

“The power of creative ideas to be given more importance”
“The power of creative ideas to be given more importance”

In OOH News By Nabamita Chatterjee - July 29, 2017

Matthew Dearden, OOH Business Adviser & Entrepreneur, UK discusses “How DOOH can be used to create value for media owners & brands’ at OAC, 2017

India's ad revenues to grow at +12.6% CAGR: Magna forecast
India's ad revenues to grow at +12.6% CAGR: Magna forecast

In Research By M4G Bureau - July 27, 2017

OOH will grow at +12% in 2017. Technology integration will increase effectiveness and help DOOH to drive ad spends.

EpicTV builds the big picture for its new shows in the outdoor
EpicTV builds the big picture for its new shows in the outdoor

In Campaigns By M4G Bureau - July 27, 2017

Laqshya Solutions planned and executed the 60-day campaign using a gamut of OOH formats

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