Results For "DS"
2342 News Found
Posterscope India makes waves with ‘Aquaman and the Lost Kingdom’ innovation in the sea
In Digital OOH By M4G Bureau - December 29, 2023
“We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city,” says Posterscope India MD Imtiyaz Vilatra
‘OOH growth expectations leaning towards double-digit’
In OOH News By Rajiv Raghunath - December 26, 2023
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact across various categories
‘Align with trends that promise to shape the dynamic marketing landscape’
In Viewpoints By - December 21, 2023
Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance casts a glance back at the pivotal events that shaped India's marketing landscape in 2023.
Achieving carbon neutrality
In Viewpoints By - December 20, 2023
Liseanne Gillham, VP – Marketing, Broadsign presents an update on the company’s approach to carbon neutrality
UK’s Wildstone acquires M5 Tower West Midlands in Birmingham
In OOH News By M4G Bureau - December 20, 2023
The M5 Tower West Midlands is a high-impact, double-sided DM6 structure strategically positioned on the M5 in Birmingham, between Junctions 1 and 2
ideacafe brings on board Viren Yadav as Lead Integration Specialist
In OOH News By M4G Bureau - December 20, 2023
Viren brings with him 15+ years of OOH industry experience and has worked with some of the top advertising brands in planning and executing their campaigns.
LMX, Adsmovil OOH expand pDOOH reach in Latin America with Latinad
In Digital OOH By Rajiv Raghunath - December 19, 2023
This integration complements and strengthens LMX and Adsmovil OOH’s commitment as a full-stack solution in Latin America, powered by Moving Walls
Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing
In Research By M4G Bureau - December 18, 2023
To fund the increased OOH spend, the analysis primarily recommends budget shifts away from TV and digital
Indian advertising economy touches Rs1tn: Magna Global Ad Forecasts – Dec 2023 Update
In OOH News By M4G Bureau - December 14, 2023
India is now consistently the fastest growing market and leads the ad spend growth globally. India moves into top ten markets and forecast to climb to 8th position by 2028.
Core Media Pakistan crafts unique moss billboard showcasing Meraj Housing project
In Campaigns By Rajiv Raghunath - December 14, 2023
The billboard is made up of thousands of synthetic plants and moss