Rhino adorns billboards with handcrafted idols & figures during Puja

In Campaigns By Bhawana Anand - October 05, 2017

The wires and cables brand worked with Metro Sign and artists in creating unique billboard branding where only hardboard and thermacol were used

Tanishq unveils Aagomoni collection on OOH

In Gallery By M4G Bureau - October 04, 2017

Kartik Iyer elevated to President - Media Brands; Shripad Kulkarni to move out by year-end

Major reshuffle happens at Dentsu Aegis Network

In OOH News By M4G Bureau - October 04, 2017

Kartik Iyer elevated to President - Media Brands and Amplifi; Shripad Kulkarni to move out by year-end

Xtreme Media introduces economical LED mesh

In OOH Solutions By Bhawana Anand - October 04, 2017

The new 55m LED mesh, a flexible LED display screen that is lightweight, semi-transparent, IP 65 protected (water, dust & humidity resistant) LED system allows brands to display text, graphics and video animations in full colour (RGB)

Pantaloons creates third record-breaking iconic OOH installation

In OOH News By M4G Bureau - October 03, 2017

Pantaloons enters the India Book of Records with India’s Tallest Diya, after creating records for Denim Ganpati & Tallest Dandiya Sticks

“Interactive OOH will provide more storytelling opportunities’

In Viewpoints By Bhawana Anand - October 02, 2017

A homegrown brand Mother Dairy views OOH as a multi-faceted platform for communications. With DOOH media gradually coming into its own, there is a lot more than brands to go for in the OOH space, shares Randhir Kumar, General Manager – Marketing (Dairy Products), Mother Dairy Fruit & Vegetable Pvt. Ltd.

Century Group bags exclusive media rights at Imphal Airport

In OOH News By Bhawana Anand - October 02, 2017

The media owning firm expands its portfolio of airport media, holding rights at four airports

‘OOH industry needs to focus upon consolidation, professionalism & transparency’

In Viewpoints By Bhawana Anand - October 01, 2017

Ashish Bhasin, Chairman & CEO - South Asia, Dentsu Aegis Network, talks about the critical issues that underpin Indian OOH business, and advocates strong steps to leverage the growth opportunities. Edited excerpts of the interview:

Hyundai taking its ‘Safe Move Phase 3’ to malls, schools

In Campaigns By Bhawana Anand - September 29, 2017

The auto major is working towards conducting the programme at 14 malls as well as 150 schools spread across 6 cities with engaging activities & games

Japanese subsidiary setting up DOOH-enabling traffic info display on Ahmedabad’s ‘Smart Roads’

In Digital OOH By Bhawana Anand - September 29, 2017

The Digital Variable Messaging Sign (VMS) boards of 7x3 meters in size will display real time-traffic information to the travelers along with outdoor advertising and promotion in the ratio of 50:50.