'Digital billboards can work wonders for OOH'

In Viewpoints By M4G Bureau - October 12, 2017

However, there are several pre-conditions that will determine the long-term success of digital OOH in the urban environment.

No spark in OOH business this festive season save a few markets

In OOH News By Bhawana Anand - October 12, 2017

Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders

WCRS, Leo Burnett take top prizes in Ocean’s digital creative competition

In Digital OOH By M4G Bureau - October 12, 2017

MullenLowe London collects three awards including international prize for Dulux

KMRL issues revised RFP for ad rights, extends timelines for site visit, bid submission

In OOH News By M4G Bureau - October 11, 2017

The site visit for bidders which was earlier scheduled on October 9, 2017 will now be arranged on October 13. The last date for submission of queries/clarification has been extended to October 20

Madison Media wins Sri Sri Tattva Media AOR

In OOH News By M4G Bureau - October 10, 2017

Sri Sri Tattva commands strong multi-dimensional capabilities across the Ayurveda value chain making it a leader in Ayurveda-FMCG space

Audio ads on Mumbai Suburban trains enjoy deep connect with commuters

In OOH News By Amaan Kazmi - October 10, 2017

On a line that sees 7.5 million people travelling every day, this form of advertising commands a huge captive audience

Cuttack Municipal Corporation to introduce stringent ad norms, plans new tenders for media

In OOH News By Bhawana Anand - October 10, 2017

The civic body is conducting a survey to obtain the current status of legal and illegal sites being used in the city. After that a special drive will be initiated whereby illegal sites as well as sites creating obstacles on pedestrian movement or causing accidents on roads will be removed

Admedia Nexus Expands to 30 Sites

In Digital OOH By M4G Bureau - October 08, 2017

From October, the media owning firm will increase key sites from 18 to 30 at UK’s top 20 conurbations

Local real estate brands build up equity on Mumbai Central Line during festive season

In OOH News By Amaan Kazmi - October 06, 2017

The majority of the real estate firms are reaching out to this audience with affordable housing propositions

‘If planned well, OOH delivers big impact’

In Viewpoints By Bhawana Anand - October 05, 2017

Van Heusen, a high-end clothing brand, took the OOH route to make an impactful brand presence in the inner-wear segment. The brand directed a sizeable share of its ad spends on OOH in Delhi NCR market. Ashish Jajoo, VP & Brand Head – Innerwear Business, ABFRL talks about the brand’s outlook on OOH advertising, in conversation with Bhawana Anand of Outdoor Asia.