Results For "DS"
2349 News Found
The LEGO group appoints Initiative as global media agency
In OOH News By M4G Bureau - November 28, 2017
Earlier this year reinvented, the agency bags third account of LEGO following the Carlsberg win and retaining the Amazon business
Nagpur OOH businesses facing stiff headwinds, growth prospects rather grim
In OOH News By Amaan Kazmi - November 28, 2017
As media investment opportunities dry up and advertising brands pull back spends, media owners in Nagpur are running out of options to stay afloat in business. A common industry platform to remedy the situation is perhaps the need of the hour, say some owners
DMRC invites bids for rights on inside media on Lines 7 & 8
In OOH News By M4G Bureau - November 27, 2017
Line 7 has 31 stations with 2,080 sq.m. minimum chargeable area offered and line 8 has 18 stations with 1,800 sq.m minimum chargeable area offered. On both lines, few stations are likely to start their operations in December 2017 and few will commence operations in the upcoming year
Marriot, Renault foremost advertisers at Coimbatore Airport
In OOH News By M4G Bureau - November 24, 2017
Coimbatore airport has emerged as a strong brand advertising destination with passenger traffic clocking 1.3 million annually; Times OOH holds exclusive media rights at Coimbatore and Trichy airports
Steora’s smart, digital street bench adds new dimension to street furniture
In Gallery By M4G Bureau - November 23, 2017
With Steora® Urban street benches, developed & promoted by the Croatian firm, users can upload videos or pictures to chosen benches and set campaign duration and frequency. Video campaigns can also be connected to a Wi-Fi homepage, so that bench users can see the same campaign on their smartphones
Madison Media bags Viacom18 mandate for all its lines of business
In OOH News By M4G Bureau - November 22, 2017
The agency will be handling the media planning and buying duties for the entire gamut of brands that offers multi-platform, multi-generational and multicultural brand experiences to 500mn+ Indians across 8 languages
BMC takes action to bring Digital billboard in the city
In OOH News By M4G Bureau - November 22, 2017
The static billboards will be replaced with LED screens in phases wherein the highways haven’t been included in the plan to avoid casualty
Steora’s smart, digital street bench adds new dimension to street furniture
In Digital OOH By M4G Bureau - November 22, 2017
With Steora® Urban street benches, developed & promoted by the Croatian firm, users can upload videos or pictures to chosen benches and set campaign duration and frequency. Video campaigns can also be connected to a Wi-Fi homepage, so that bench users can see the same campaign on their smartphones
Great content makes a brand meaningful: Maria Garrido
In OOH News By Amaan Kazmi - November 21, 2017
Havas Group's Global Chief Insights and Analytics Officer Maria Garrido spoke at ‘The Meaningful Brands MasterClass’ organised by the group in Mumbai to get under the skin of brands that have succeeded in being meaningful to their consumers and understand what they do right
‘OOH should give brands innovative, iconic, interesting experience’
In OOH News By Bhawana Anand - November 21, 2017
Dhiraj Kapoor, Head – BTL, Intex Technology India, while addressing the Delhi NCR Talks OOH Conference in Gurugram on November 17 on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space