Bombay HC issues notice to Guju Ads to remove hoardings at Juhu

In OOH News By M4G Bureau - March 07, 2018

Petitions filed with the High Court cited that Guju Ads had erected the hoardings in Juhu area without obtaining due permissions from BMC, traffic department, and environment and coastal regulation department

Trichy Airport media formally inaugurated

In OOH News By M4G Bureau - March 07, 2018

The airport infrastructure is being overhauled to bring it at part with international standards; the airport is seen as the best non-metro airport in the south

Srei dials in happiness through #HappyRainbowBox

In Digital OOH By Ria Banerjee - March 06, 2018

Designed by Mindshare World and executed by Kinetic Worldwide, the campaign was launched in four major markets – Delhi NCR, Mumbai, Ahmedabad and Kolkata

2017 was a year of modest growth for OOH says FICC-EY report 2018

In Research By M4G Bureau - March 05, 2018

The report shares that domitization effects started to fade off after March-April 2017 & billboards continue to dominate the advertising pie with 40% whereas sponsorships & interactivity will take the lead and operational issues continue to hamper the growth

UK’s Bitposter expands automated platform reach

In Digital OOH By M4G Bureau - March 01, 2018

Over 400,000 print and digital OOH billboards can be bought within Bitposter’s General Marketplace

Surat MC’s Rs 100cr ad tax target impractical, say media owners

In OOH News By Bhawana Anand - March 01, 2018

Media owners cite that advertising brands plan only limited spends in the city, and so there is not much scope for expanding the OOH business, even if new outdoor media avenues are created by the municipal corporation

Nippon Paint sends ‘Swachhta’ message in an artistic manner

In Campaigns By M4G Bureau - March 01, 2018

The brand joined hands with leading art institutes and artistes of Indore to put up painted messages on the walls of 5 BRTS, spreading the message of ‘Swachh Indore’ and for retaining Indore’s position as the No.1 City in Swachhta Sarvekshan

Media owners expect Hyderabad Metro pillar units to yield better returns in future

In OOH News By Bhawana Anand - February 27, 2018

Expansion of metro network will likely attract a greater number of brands to advertise on this media; local civic body’s drive against unauthorised media will also help this media’s cause

Pari’s fear factor writ large on OOH canvas

In Campaigns By Bhawana Anand - February 27, 2018

Handled by Minimax Ads, a Mumbai based media owning firm, stimulating innovations have been executed in the city of Mumbai to grab people’s attention.

Zomato makes 50-50 deal with Hyderabad audience

In Gallery By Bhawana Anand - February 26, 2018

After ‘Food For Thought’, the brand launches a city centric campaign in Hyderabad to tickle the taste buds of masses with a ‘50% off’ deal; the campaign was once again handled by MOMS Outdoor Media Solutions