Results For "DS"
2372 News Found
Broadsign partners with OutMoove to simplify data-driven programmatic OOH advertising
In Digital OOH By M4G Bureau - May 02, 2018
New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning
Standard Chartered launches ‘Here for good’ global campaign
In OOH News By M4G Bureau - May 02, 2018
Standard Chartered is rolling out the new campaign messaging via TV, print and OOH; British Airways, Cathay Pacific, Emirates and Singapore Airlines flights will also carry the ads
New unipoles on road medians in Bhopal catch the eye of advertising brands
In OOH News By Bhawana Anand - April 30, 2018
Maheshwari Advertising, leading media owning firm in Madhya Pradesh and Chattisgarh markets, is marketing these front-lit, 2-sided formats that are sized 20ft x 10 ft
TradeStation gives everyone a ‘fresh look’
In Campaigns By M4G Bureau - April 28, 2018
The online trading firm hosted a “pop-up” event in New York City, with the support of DiMassimo Goldstein and Grandesign, offering participants the chance to “Get a Fresh Look” with free haircuts, blue dye jobs and blue wigs
‘Audience metrics will raise advertiser confidence in OOH’
In Viewpoints By Bhawana Anand - April 28, 2018
FMCG major Parle Products is one of the long-standing advertising brands on the OOH canvas. B. Krishna Rao, Category Head – Parle Products shares his thoughts on what brings the brand to the OOH space
Pioneer Publicity wins rights on 258 bqs in Mumbai
In OOH News By Bhawana Anand - April 23, 2018
The entire lot of bqs with backlit media is located at vantage points in the city that will be of interest to a gamut of advertising brands.
‘OOH plus mobile retargeting works well for QSR brands’
In Research By M4G Bureau - April 20, 2018
When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises
Ludhiana MC working on plan to implement new ad policy
In OOH News By M4G Bureau - April 19, 2018
While the policy implementation has to be completed in two months’ time, the final approval and implementation will take some more time as each city of Punjab is unique in landscape
OOH can help brands derive higher ROI from advertising
In Research By M4G Bureau - April 19, 2018
Globally, marketers of successful brands allocate an average of only 13% of their budgets to OOH advertising; this despite the lower cost of OOH compared to other paid media
Vyoma enters the Kolkata market with 233 screens at 24 metro stations
In Digital OOH By M4G Bureau - April 16, 2018
The displays aimed to drive engagement and consumer participation through various call to action campaigns and messages are able to support and recognise 14 different types of daily ticket transactions and payment methods