Utilise mind metrics, market metrics for effective OOH advertising: Murugan S, CEO, Southern Health Foods

In OOH News By Neelambari Kakaraparthi - February 05, 2024

Murugan lays emphasis on the need for robust brand tracking mechanisms

A strategic recipe for maximising ROI

In OOH News By Neelambari Kakaraparthi - February 05, 2024

A panel discussion on What's the RoI that OOH must deliver to advertiser?’, anchored by Lekshumanan Annamalai, Co-Founder, Coral Media, with Murugan S, CEO, Southern Health Foods, Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express, and Himanshu Mehta, Director - Growth Marketing, Beepkart brings forth the ways of obtaining best RoI from OOH.

Lekshumanan Annamalai, Co-Founder, Coral Media to moderate discussion on ‘What's the RoI that OOH must deliver to advertiser?’

In OOH News By M4G Bureau - January 31, 2024

The panel includes Murugan S, CEO, Southern Health Foods; Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express; Himanshu Mehta, Director - Growth Marketing, Beepkart

‘Fighter’ ascends to new heights with ground-breaking marketing campaign

In Campaigns By M4G Bureau - January 31, 2024

The campaign planned and executed by Khushi Advertising, seamlessly blended ambient, DOOH and traditional outdoor marketing with avant-garde innovations, cementing Fighter's place in the spotlight.

Worldcom OOH onboards Ruben Valverde as Head of Operations Europe

In OOH News By M4G Bureau - January 31, 2024

The global OOH specialist strengthens its presence in the European market

PPDS officially enters Outdoor LED Display market

In OOH Solutions By M4G Bureau - January 30, 2024

Launches 10,000 nit, Ultra High Bright, Philips Urban LED 6000 Series at ISE 2024 in Barcelona

Wildstone appoints Carl Leaver as Non-Executive Chairman

In OOH News By M4G Bureau - January 30, 2024

Carl‘s broad leadership experience spans telecommunications, housebuilding, manufacturing, retail, hotels & leisure, investment banking, and FMCG.

Top dentsu, Alliance Media executives to speak at WOO’s Africa Forum

In OOH News By M4G Bureau - January 30, 2024

Dawn Rowlands, CEO of dentsu, Sub-Saharan Africa, and Greg Benatar, MD of Alliance Media to speak at WOO’s first in-person Africa event which will be held in Cape Town from March 11-13 2024.

ITC’s Mangaldeep spreads fragrance in Ayodhya to create Khushboo Path

In OOH News By M4G Bureau - January 29, 2024

Sets up 5-foot tall Mangaldeep Agarbattis

Southern Health Foods CEO Murugan S to address 2nd South India Talks OOH conference in Chennai on Feb 2

In OOH News By M4G Bureau - January 29, 2024

Murugan will be speaking on the theme of ‘‘What's the RoI that OOH must deliver to advertiser?’