TradeStation gives everyone a ‘fresh look’

In Campaigns By M4G Bureau - April 28, 2018

The online trading firm hosted a “pop-up” event in New York City, with the support of DiMassimo Goldstein and Grandesign, offering participants the chance to “Get a Fresh Look” with free haircuts, blue dye jobs and blue wigs

‘Audience metrics will raise advertiser confidence in OOH’

In Viewpoints By Bhawana Anand - April 28, 2018

FMCG major Parle Products is one of the long-standing advertising brands on the OOH canvas. B. Krishna Rao, Category Head – Parle Products shares his thoughts on what brings the brand to the OOH space

Pioneer Publicity wins rights on 258 bqs in Mumbai

In OOH News By Bhawana Anand - April 23, 2018

The entire lot of bqs with backlit media is located at vantage points in the city that will be of interest to a gamut of advertising brands.

‘OOH plus mobile retargeting works well for QSR brands’

In Research By M4G Bureau - April 20, 2018

When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises

Ludhiana MC working on plan to implement new ad policy

In OOH News By M4G Bureau - April 19, 2018

While the policy implementation has to be completed in two months’ time, the final approval and implementation will take some more time as each city of Punjab is unique in landscape

OOH can help brands derive higher ROI from advertising

In Research By M4G Bureau - April 19, 2018

Globally, marketers of successful brands allocate an average of only 13% of their budgets to OOH advertising; this despite the lower cost of OOH compared to other paid media

Vyoma enters the Kolkata market with 233 screens at 24 metro stations

In Digital OOH By M4G Bureau - April 16, 2018

The displays aimed to drive engagement and consumer participation through various call to action campaigns and messages are able to support and recognise 14 different types of daily ticket transactions and payment methods

SDMC invites bids for advertising on cycle shelters

In OOH News By M4G Bureau - April 16, 2018

The maintenance and operation of the cycle shelters will be given for 7 years under OAP 2017 policies on a monthly license fee basis. The cluster has in all 2058 sq. ft. ad display area

Australia’s Adshel introduces new DOOH trading model

In Digital OOH By M4G Bureau - April 16, 2018

The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively

Delhi Police reiterates commitment to women’s safety

In Campaigns By M4G Bureau - April 13, 2018

An innovation, executed on a bus shelter on one of the arterial roads of Delhi, showcases the different avatar of women -- a youth to working professional to civil servant