Cuende Infometrics co-founder Daniel Cuende to address OAC 2018

In OOH News By M4G Bureau - June 22, 2018

Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee

Global ad spends in 2018 strongest since 2010

In Research By M4G Bureau - June 22, 2018

Global ad spend remains strong thanks to robust economies -- US +6.4%, China +10%, Russia +12%, India +12.5%; The only traditional media category to show moderate growth in 2018 will be OOH

DMRC ridership dips but network reach expands

In OOH News By M4G Bureau - June 21, 2018

The ridership in 5 key Metro corridors have dipped in the period March – May 2018, but the network reach is growing which promises significant ridership growth in the near future

APN Outdoor assessing JCDecaux takeover offer

In OOH News By M4G Bureau - June 21, 2018

APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal

Adidas rewards team spirit this FIFA

In Campaigns By Bhawana Anand - June 20, 2018

Kick-starting the celebration of FIFA World Cup 2018 in an impactful way, the idea of the innovative billboard was to celebrate and reward the spirit of coming together as a team

Lloyd Mathias to chair OAA 2018 Jury

In OOH News By M4G Bureau - June 18, 2018

Lloyd Mathias has held senior leadership roles in sales, marketing & business development in Fortune 500 companies, across India & Asia-Pac in Consumer Goods, Telecoms and Technology

Futek adorns Ambience Mall Vasant Kunj with high-end screens

In Digital OOH By Bhawana Anand - June 18, 2018

The ultra-lightweight LED panels, imported from Korea, are already featuring campaigns of major brands like Coca-Cola, Netflix, among others

‘OOH is an impact media’

In Viewpoints By Bhawana Anand - June 16, 2018

Shabnam Panjawani, Chief Marketing Officer, Edelweiss Group says that while the audiences for video-based and digital media are highly fragmented, the OOH media commands an assured audience

Ad spends to grow 10.5% in India in 2018: DAN

In Research By M4G Bureau - June 15, 2018

With Indian market picking up from March-April, fuelled by a stable recovery post demonetization/GST/RERA,the Indian advertising spend is to reach Rs 624 bn

Rajdeep Publicity bags ad rights on NDMC digital screens

In OOH News By M4G Bureau - June 15, 2018

Allotted for a period of 3 years, the firm will be selling advertising spots of 10 seconds each on the screens, to be played in a 2-minute loop