Extended DMRC Pink Line promises to be a vibrant advertising destination

In OOH News By M4G Bureau - July 06, 2018

The extended Metro rail line will likely interest lifestyle and fashion brands to advertise in particular, given the large number of people who would be headed to the markets for shopping

Indian Roads Congress Secy Gen SK Nirmal to address OAC 2018

In OOH News By M4G Bureau - July 04, 2018

Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads infra development

'Contextual Advertising Industry to reach worth USD 125.79 billion in 2018'

In Research By M4G Bureau - July 04, 2018

The growth of this market is driven by the increasing number of social media users, personalised marketing strategies and growing trend of mobile advertisement among others.

Raghav Subramanian, Habeeb Nizamudin to speak on media planning & OOH at OAC 2018

In OOH News By M4G Bureau - July 02, 2018

Raghav Subramanian is COO (Partnerships), IPG Mediabrands – India; Habeeb Nizamudin is CMO, IPG Mediabrands – India

3rd leg of OAA 2018 judging today in Mumbai

In OOH News By M4G Bureau - June 29, 2018

The awards to all winners of OAA 2018 contest will be given away at the OAA 2018 awards function that will be held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, on July 28 evening

DTC invites bids for unipoles under North/East MCD jurisdiction

In OOH News By Rajiv Raghunath - June 29, 2018

The media rights will be given for a period of 5 years

Telangana Govt takes corporate branding approach on OOH

In Campaigns By M4G Bureau - June 28, 2018

In association with INKA creative agency, the state government stands tall on OOH by showcasing its fast-paced development

oOh!media wins battle for HT&E’s Adshel with $570mn bid

In OOH News By M4G Bureau - June 25, 2018

The Australian OOH major is lauching an equity raising to fund the purchase

Uber speeds ahead with 'Badhte Chalein' campaign

In Campaigns By M4G Bureau - June 25, 2018

The OOH campaign, showcasing its new brand ambassador Virat Kohli, has been designed in sync with its mainstream campaign to build its image as an enabler of movement

1st OAA 2018 Jury Meet gets underway in Gurugram

In OOH News By M4G Bureau - June 22, 2018

The Second and Third OAA 2018 Jury Meets will be held in Mumbai