Stripped down to bare essentials

In OOH News By M4G Bureau - August 10, 2018

The Bengaluru OOH landscape is dotted with bared hoarding structures

Pune’s Amanora Mall overhauls facade media

In OOH News By Bhawana Anand - August 08, 2018

The mall management got fabrication company Brandspan to redo the mall façade where 4 different backlit boxes of 11/11 ft size were replaced by a giant backlit 30/30 ft single site to lure more advertisers

‘Everyone has the right to be safe at work’

In Viewpoints By Rajiv Raghunath - August 08, 2018

Jim Poage, Safety Director of US-based Formetco shares his perspectives on the safety and health standards for OOH. Jim commands over 20 years of experience in the creation and implementation of safety programmes in numerous industries. He is a professional trainer on a wide variety of safety, health and environmental topics and a recognised guest speaker from previous Outdoor Advertising Association of America (OAAA) Safety Summits, as well as the Independent Billboard Operators (IBO) organisation

Nestle reinforces Nescafe coffee brand during monsoon

In Gallery By - August 07, 2018

In association with Street Talk agency, the brand innovates on Mumbai billboards en-cashing pouring weather

Behrouz Biryani rolls out lip-smacking campaign in Delhi

In Campaigns By M4G Bureau - August 07, 2018

The 14-day campaign, executed by Posterscope India, was writ large on billboards, bus shelters, Metro pillars and gantries

Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts

In Gallery By M4G Bureau - August 06, 2018

The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie

Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts

In Campaigns By M4G Bureau - August 03, 2018

The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie

Sell solutions, not just sites: Raghav Subramanian & Habeeb Nizamudin

In OOH News By M4G Bureau - August 02, 2018

Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted

Aakar Sign & Prints goes green with Efi™ LED VUTEk® GS2000LX Pro

In OOH Solutions By M4G Bureau - August 01, 2018

The fully-loaded printer offers production-level LED UV-curing hybrid printer with true greyscale technology that extends the range of supported substrates and print providers’ bottom line with an innovative ink-curing technology

DTC invites bids for wall wrap rights at bus depots & terminals

In OOH News By M4G Bureau - July 31, 2018

If the bidders are applying for more than one Depot/Terminal, amount can be clubbed