DTC invites bids for bus wrap rights

In OOH News By M4G Bureau - January 25, 2019

The rights will be awarded on 1,157 buses linked to 10 depots

OOH will continue to steal a march on other media: Tim Bleakley

In Viewpoints By Rajiv Raghunath - January 21, 2019

As conscious brands apply caution to safeguard themselves from the rise of fake news and address online brand safety concerns, they will migrate to those channels best placed to deliver strong messages, says Tim Bleakley, CEO, Ocean Outdoor, UK

Samsung Teases Galaxy Unpacked 2019 with Captivating Billboards in Paris

In Campaigns By M4G Bureau - January 19, 2019

The campaign pays homage to the company’s Korean originality & tease an exciting future for the Galaxy lineup

John Ellery to chair FEPE awards panel

In OOH News By M4G Bureau - January 18, 2019

Katrin Robertson from blowUP Media, Charmaine Moldrich, CEO of Australia’s Outdoor Media Association are on the panel

Ocean to develop digital screens in UK’s Southampton

In Digital OOH By Rajiv Raghunath - January 15, 2019

Ocean will replace and upgrade the Southampton City Council’s existing roadside billboards with enhanced digital screens

Pacific Digital expands footprints in Tier 1, 2 cities

In OOH Solutions By Shradha Mishra - January 10, 2019

The digital printing major has set up solvent printing machines in different cities in tie-up with local partners

DAN to handle media accounts of Oppo, OnePlus

In OOH News By M4G Bureau - January 10, 2019

The agency will handle the traditional, digital and OOH advertising of the two brands

US’ MediaMath, Place Exchange join hands for OOH programmatic omnichannel campaigns

In Digital OOH By M4G Bureau - January 08, 2019

Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels

Numero Uno hands creative mandate to Milestone Dentsu

In OOH News By M4G Bureau - January 08, 2019

The agency won the account in a multi-agency pitch

Hindustan Publicity augments SDMC’s new street furniture, public conveniences

In OOH News By Bhawana Anand - January 07, 2019

The company holds the advertising rights for 7-year duration