Accelerate industry transformation: Jean Charles Decaux

In OOH News By Rajiv Raghunath - May 03, 2019

While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing the share to 10%

OOH needs new skill-set

In OOH News By Bhawana Anand - May 02, 2019

Tim Delaney, Chairman & Creative Director at Leagas Delaney speaks about the creative side of the OOH medium

Danapur Railway Div invites bids for displays

In OOH News By M4G Bureau - May 02, 2019

This tender has been invited for the display of current train schedules and commercial advertisements on 50:50 time slot sharing basis at the Patna junction for a period of 5 years

Piccadilly lighting up The Planets

In Digital OOH By M4G Bureau - April 30, 2019

Dramatic sequences featuring Neptune, Mars and Jupiter will appear on the huge Piccadilly Circus advertising screen

Bikaner Division of the Railways invites tender for glow sign board & sign boards

In OOH News By M4G Bureau - April 30, 2019

The tender to be open on May 7th is for 5 stations of the division

Max goes for the kill with Avengers @ Kids Fest

In OOH News By M4G Bureau - April 29, 2019

To get closer to its core TG, the brand is bringing in attractions like larger-than-life sized figurines of favourite Avengers such as the Incredible Hulk, Ironman, Thor, Spiderman, Captain America and Thanos

ACEF Global Customer Engagement felicitates OOH agencies

In OOH News By M4G Bureau - April 29, 2019

This year ACEF received over 730 entries from 200 companies out of which the outdoor concessionaires were awarded in 7 different categories

Zero Degree, PlayAds in partnership to market DOOH screens

In OOH News By Ria Banerjee - April 26, 2019

As per the strategic partnership, both the OOH firms will share their marketing rights on the digital screens installed by PlayAds

Congress on a highway visibility ride with FleetAds

In OOH News By Bhawana Anand - April 24, 2019

The party goes for Container Fleet branding with 1000 containers being branded with the ‘Ab Hoga Nyay’ campaign

‘BBMP must lift the ban on hoardings’

In Viewpoints By Ria Banerjee - April 24, 2019

V.B Shivakumar, Advocate and Solicitor, VBS Law Inc, shares some insights with regard to the grounds on which the industry contests the BBMP ban