“We are miles ahead of competition”

In Viewpoints By Bhawana Anand & Pray Jani - December 02, 2019

Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network is extremely proud of the decade long journey of Posterscope India. He expects the specialist agency to double its annual business growth over the next 10 years while raising the benchmark standards for the industry. Edited excerpts of the interview

McDonald’s drives outlets footfall with local train audio ads

In Campaigns By Pray Jani - November 29, 2019

The brand leveraged the audio advertisement medium in Mumbai Locals trains to promote their latest offers, encouraging masses to grab a quick bite at their nearest McDonald's outlet

Pioneer Polyleathers responds to RTI finding on its PVC recycling unit in Rudrapur

In OOH Solutions By Bhawana Anand - November 28, 2019

The RTI response will have a key bearing on the Kerala Govt ban on use of flex for advertising and publicity

Bata awards global creative mandate to Contract India

In OOH News By M4G Bureau - November 28, 2019

The creative agency will handle strategic and creative duties for the European footwear major’s key geographies in LATAM, Europe, Asia and Africa with the support of its group companies

MBMC call bids for erecting 90 hoardings

In OOH News By M4G Bureau - November 27, 2019

90 hoardings to be installed of 10/20 sq. ft uniform size each for a period of 3 years

Dentsu Aegis Network ANZ appoints new CEO & CFO

In OOH News By M4G Bureau - November 27, 2019

Henry Tajer, CEO, & Reg Davidson, CFO, have been replaced by Angela Tangas & Jerome Whelan respectively

‘Find Your Signature Style’ says Titan Eye Plus

In Campaigns By Ria Banerjee - November 27, 2019

The campaign showcases new range of frames and sunglasses on digital billboards, mall media and bus shelters across 26 cities

DocsApp on boards Mohamed Esha Fayas as Head of Product

In OOH News By M4G Bureau - November 25, 2019

Earlier, Fayas was Head of Product at Dream 11 and Head of Growth at FreeCharge

Western Railway invites bids for ad rights at Surat station

In OOH News By M4G Bureau - November 21, 2019

Bids are for 80 display boards, 45 glowsigns

Leafberry expands media portfolio with digital screens

In Digital OOH By Bhawana Anand - November 21, 2019

The Ludhiana based company has plans to install 10 screens in the 1st phase; two are operational currently