BLR airport set to become hub of experiential & entertainment

In OOH News By M4G Bureau - December 20, 2019

Phase 1 Experiences and Embassy Group join hands to develop first multi-purpose venue in India to host events and other activity at the airport

Municipal Corporation of Satna calls tender for advt rights on unipoles

In OOH News By M4G Bureau - December 19, 2019

Tender calls for bids for costs on erecting unipoles in Satna for advertising purpose

Haldiram's awards advertising mandate to 82.5 Communications

In OOH News By M4G Bureau - December 18, 2019

'We hope that they create some superlative work for our brand as well', says Pankaj Agarwal, Managing Director, Haldiram's

Philips taps DOOH capabilities for real-time updates on outdoors

In Digital OOH By M4G Bureau - December 17, 2019

The campaign claims delivery of approx. 1.51 Mn seconds by utilizing 100% Share-of-voice during course of overall exhibition tenure

OAC 2020 to be held in Mumbai on July 24-25

In OOH News By M4G Bureau - December 17, 2019

The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH

RD Outdoor bags sole advertising rights for Magh Mela 2020

In OOH News By Bhawana Anand - December 17, 2019

Known as Mini Kumbh Mela, the religious congregation, expected to cater approx 4 crore people, offers a bouquet of advertising opportunities for mass brands

MARQUEES awards 11 brands for creating new benchmarks

In OOH News By M4G Bureau - December 13, 2019

Maruti Suzuki, Xioami, Maggi are to name a few

DAN Data Sciences launches 'Dentsu BrandSense'

In OOH News By M4G Bureau - December 13, 2019

'Dentsu BrandSense', a Proprietary Brand - Audience Perception Analysis Engine is aimed to bring Behavioural Sciences & Personality Science to the forefront of marketing efforts

PLAY onboards new creative agency

In OOH News By M4G Bureau - December 12, 2019

Mirum India has won the creative mandate for PLAY

5G’s emergence to add potential applications in OOH

In OOH News By M4G Bureau - December 12, 2019

Sophie Harding, Future Director, Mindshare shares consumers’ attitude to emerging areas that 5G will affect, such as virtual reality and visual search.