86% audience will notice OOH ads as much or more post lockdown, says Laqshya Media Group report

In Research By M4G Bureau - April 24, 2020

An online study was conducted reaching 1104 respondents across the primary cities in India including the age group between 18 and 39, across genders and representing both NCCS A and B

Glenmark pledges emergency help amidst COVID-19 Pandemic to pregnant women and needy people

In OOH News By M4G Bureau - April 23, 2020

More than 10,000 pregnant women and lactating mothers to be supported via tele-counselling and on-ground healthcare activities and Sanitizers to be donated across villages, housing societies, police stations and Government offices

Podhigai Ads plans reinforcement of its teams

In OOH News By Ria Banerjee - April 23, 2020

The OOH firm underscore the imperative of having strong inhouse teams for leveraging growth opportunities once business resumes

RDN needs to be positioned as a new media channel: RailTel

In Digital OOH By Rajiv Raghunath - April 22, 2020

Participants highlighted their concerns, made recommendations in the course of the RfP pre-bid meeting organised by RailTel on April 21

Kerala OOH has a mountain to climb even as the state gets better control of Covid-19 crisis

In OOH News By Pray Jani - April 22, 2020

The recovery is contingent on the national brands coming back to OOH

“OOH needs to design bespoke strategies for clients”

In Viewpoints By Bhawana Anand - April 21, 2020

Talking about the current uncertain market conditions, Bindu Balakrishnan, Country Head India-DCMN shares her viewpoint on OOH advertising

War veteran appears on Piccadilly Lights

In Digital OOH By M4G Bureau - April 20, 2020

99-year-old war veteran Captain Tom Moore has raised more than £21 million for NHS charities

How well do you know your client’s customer? The moot question for signage companies

In Research By N Jayalakshmi - April 20, 2020

We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…

Publicis Groupe India launches report ‘Reboot To A New Normal’

In Research By M4G Bureau - April 16, 2020

Indian consumers are single-mindedly focusing on essential products, Immunity-boosting products and turning towards online purchases are a few key findings of the report

Mondelez India supports communities with sweetness amidst crisis

In OOH News By M4G Bureau - April 15, 2020

360,000 units of biscuits and 2.3 million units of chocolates are donated to India FoodBanking Network across 12 major cities