Results For "DPA"
51 News Found
96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study
In Research By M4G Bureau - July 12, 2024
The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries.
The Canadian Out-of-Home Awards announces diverse 2024 judging panel
In OOH News By Rajiv Raghunath - March 19, 2024
The 2024 Awards will be accepting submissions for campaigns that were launched/active between January 2023 - December 2023.
Neil Diamond Musical: A Beautiful Noise to open DPAA Summit in New York on Oct 10
In OOH News By Rajiv Raghunath - September 06, 2023
Broadway has always leveraged out of home and so it is fitting that we once again have an iconic Broadway show: Barry Frey, President & CEO, DPAA
foodpanda rolls out real-time user-generated content in OOH for ‘Live Like a Panda’ campaign
In Digital OOH By M4G Bureau - February 09, 2023
foodpanda invites the public to take inspiration from the carefree nature of pandas and share how they live life to the fullest by uploading their photos on Instagram with the hashtag #LikeAPandaSG
Tech applications, immersive content, audience metrics moving the levers for OOH growth in 2023
In OOH News By M4G Bureau - January 02, 2023
Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023
‘Let’s put pedal to the metal and go fast forward on digital’
In Gallery By - October 27, 2022
Barry Frey, President & CEO of DPAA, shares some of the takeaways from the DPAA Global Summit held in New York on Oct 11, in an interview with Rajiv Raghunath.
Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda
In Digital OOH By Rajiv Raghunath - September 29, 2022
Reaching consumers on the path to purchase has always been important: DPAA
DPAA announces DOOH Excellence (DOOH-E) Awards
In Digital OOH By M4G Bureau - June 09, 2022
DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the omnichannel ecosystem
Hivestack, Yahoo in strategic global pDOOH partnership
In Digital OOH By M4G Bureau - May 26, 2022
The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP
‘Programmatic has really stepped up in OOH’
In Viewpoints By Rajiv Raghunath - March 08, 2022
Barry Frey, President & CEO, DPAA, a leading global trade marketing association connecting OOH media with the advertising community while moving OOH to digital, shares his insights on the factors that are catalysing OOH growth in a rapidly evolving media environment.