Results For "DOOH"
984 News Found
Leo Burnett, British Dyslexia Association create a moment of collective dyslexia
In Digital OOH By Rajiv Raghunath - July 17, 2018
To encourage a more dyslexic-friendly society, Leo Burnett London and The British Dyslexia Association are using facial detection technology on Ocean’s DOOH screens to give everyone an idea what it’s like to live with dyslexia
‘OOH enjoying a renaissance in many markets’
In Research By M4G Bureau - July 13, 2018
OOH is enjoying a major makeover as its newfound versatility, driven by data and digital, demands planners reconsider its role on their media plan
Adidas engages football maniacs through interactive DOOH
In Digital OOH By Bhawana Anand - July 04, 2018
The visitors in a Delhi mall were engaged through their smartphones which were connected with DOOH screen to score the goal
‘Connecting with the connected’
In Viewpoints By Gautam Bhirani - June 20, 2018
In a world where even relationships are digitised today, it is vital to assess the impact of OOH on the digitised consumers
‘The Wall Professional’ - Samsung’s gen next display tech for businesses
In OOH Solutions By M4G Bureau - June 11, 2018
The 85-inch dual-sided outdoor signage is ideal for display at places like bus-stop shelters and street benches
‘Programmatic DOOH standards & technology are progressing’
In Viewpoints By Rajiv Raghunath - June 10, 2018
Adam Green, Sr Vice President and General Manager, Broadsign Reach, talks about the future course of programmatic digital OOH
Ocean Outdoor acquires Scotland’s Forrest Media
In OOH News By Rajiv Raghunath - June 04, 2018
The deal expands Ocean’s national footprint and enhances its position as a leading large format DOOH operator in the UK, with an offering which will now include Edinburgh and Glasgow
‘DOOH campaigns ensure strong brand recall’
In Viewpoints By Ria Banerjee - June 02, 2018
McNROE Consumer Products, a Kolkata based FMCG firm, has demonstrated a keen interest in using digital and other innovative OOH formats. Srinath Balakrishnan, Senior Brand Manager, McNROE Consumer Durables shares his perspectives on OOH advertising.
Clear Channel Outdoor Americas runs DOOH campaign to trace missing children
In Digital OOH By M4G Bureau - May 28, 2018
Clear Channel Outdoor Americas and Texas Center for the Missing (TCM) have launched the campaign to feature digital images of missing children from San Antonio, Dallas, El Paso, and Houston in the US
Noida Authority weighing the options to promote DOOH media
In Digital OOH By Bhawana Anand - May 15, 2018
The authority is sizing up the opportunity to facilitate DOOH media development in the city; talks are underway with OOH media firms