Results For "DOOH"
984 News Found
‘Collaborating with Govt key to our future success’
In Viewpoints By Rajiv Raghunath - September 12, 2018
Charmaine Moldrich, CEO, Outdoor Media Association (OMA), Australia, talks about DOOH growth, the next steps for MOVE and the industry’s involvement in smart city development
Victoria Beckham debuts on Piccadilly Lights
In Digital OOH By Rajiv Raghunath - September 11, 2018
The DOOH campaign, celebrating the designer’s debut London Fashion Week show, opened with a rotation of three spectacular images featuring Victoria Beckham
‘OOH has adapted to changing consumer preferences’
In Viewpoints By Bhawana Anand - September 10, 2018
Idea Cellular has continually maintained its brand presence on the OOH turf. More recently, the brand also opted for DOOH advertising, and with good results. Sunita Bangard, President -- Marketing, Idea Cellular, talks about the brand’s OOH strategies, faith in the medium and their overall OOH experience
Ocean invites entries for annual digital creative contest
In Digital OOH By Rajiv Raghunath - September 06, 2018
Ideas that raise the bar will win a share of a £650,000 prize fund and the chance for those concepts to be showcased across Ocean’s multiple environments and iconic digital formats across the UK
‘OOH has a vital role in smart city development’
In Viewpoints By Rajiv Raghunath - September 03, 2018
We need to continue to evolve as a medium, and smart cities provide a great platform for OOH, says Naren Patel, CEO, Primesight, the UK We need to continue to evolve as a medium, and smart cities provide a great platform for OOH, says Naren Patel, CEO, Primesight, the UK
UK’s OOH revenue up 1.5% YOY
In Research By M4G Bureau - August 22, 2018
The OOH industry remains resilient in Q2 2018; DOOH saw a revenue growth of 6.4%
Tim Bleakley shares factor responsible to make an iconic site
In Gallery By - August 21, 2018
The CEO of Ocean Outdoor addresses the Indian OOH Industry during his session on how iconic DOOH changed the rules globally during his session
‘Aggressive growth of DOOH will continue in all markets’
In Viewpoints By Rajiv Raghunath - August 20, 2018
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA), says that digital OOH is not limited screens. Rather, digital technologies in the OOH space cover a gamut of areas like audience targeting, mobile/location/visual detection or other types of data, programmatic trading, automated systems, etc. Barry is extremely bullish on DOOH growth prospects across geographies.
Global DOOH industry to scale $5bn level by 2024
In Research By M4G Bureau - August 02, 2018
Factors like increased spending on Programmatic Advertising, Focus on Business Intelligence and Rising Market Competitiveness with drive the growth
Tim Bleakley shares factor responsible to make an iconic site
In OOH News By Bhawana Anand - July 28, 2018
The CEO of Ocean Outdoor addresses the Indian OOH Industry during his session on how iconic DOOH changed the rules globally during his session on day 2 of OAC 2018