Global spends on DOOH to grow at 10.1% until 2021

In Research By M4G Bureau - November 26, 2018

Spending on traditional sites will start to decline from 2019 while spending on DOOH will continue to rise, according to a WARC report

‘DOOH revenue growth will outpace all other media’

In Viewpoints By Rajiv Raghunath - November 19, 2018

Bill Fordyce, CEO of Dubai-based BackLite Media, talks about the shape of things to come in the Gulf market, especially on the DOOH front

UK’s OOH revenues up 7.3% at £300 million

In Research By M4G Bureau - November 17, 2018

For the first time this year, digital revenues account for 50% of total OOH revenues

Pepsi uncorks blind taste test in Netherlands

In Campaigns By M4G Bureau - November 16, 2018

The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising

New Research Shows +23% Uplift in Brand Metrics with DOOH

In Research By M4G Bureau - November 03, 2018

The 4th Space research highlights the significant impact when Full Motion Digital OOH is added to Social Media campaigns, OnDevice study reveals

Futek Digital dominates Katra OOH landscape with iconic DOOH screen

In Gallery By - October 29, 2018

The screen will be in the line of sight of some 1.5 crore pilgrims visiting the holy shrine in the city

NDMC redevelopment plan for Khan Market, adjoining area will open up DOOH, street furniture avenues

In OOH News By M4G Bureau - October 23, 2018

The area will be pedestrian zones and that will open up opportunities for DOOH media displays. The beautification drive will also provide avenues for street furniture installation

‘DOOH growth not at the expense of classic media’

In Digital OOH By Rajiv Raghunath - October 01, 2018

Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry has not done enough in that direction

Static displays not enough to drive DOOH growth: Tom Goddard

In Digital OOH By Rajiv Raghunath - September 28, 2018

Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience engagement

Northern Railway invites tender to install LED Screen

In OOH News By M4G Bureau - September 14, 2018

There will be 106 screens at NDLS station and 26 screens at ANVT railway station over Delhi division