Results For "DOOH"
985 News Found
JCDecaux accentuates Dubai International Airport with iconic site
In Digital OOH By M4G Bureau - November 11, 2020
The new DOOH site is an opportunity for advertisers reconnect with their audiences delivering an immersive brand experience as passengers exit the airport
Diwali brings cheers to media owners of Maharashtra Tier I & II cities
In OOH News By Pray Jani - November 05, 2020
Though OOH media demand has gone up for media owners but still they are facing various other challenges to make profit
FreshToHome launches hyperlocal DOOH campaign in Coimbatore
In Digital OOH By M4G Bureau - November 05, 2020
Executed in association with Skyrams, the brand has leveraged the dynamism offered by the digital media
Rachana Lokhande joins IOAA as member of Board of Advisors
In OOH News By M4G Bureau - November 04, 2020
Graphiads’s Mukesh Gupta, Maheshwari Advertising’s Sunil Maheshwari and Popular Advertiser’s Manmohan Maan are the other nominated members
‘OOH has a key role to play in lifting the nation’s spirits’
In Viewpoints By Rajiv Raghunath - November 03, 2020
Phil Hall, Joint Managing Director, Ocean Outdoor talks about the UK OOH major’s decisive business approach in the face extreme adversity posed by Covid-19 fallout
63% of voters believe audience data is essential for OOH industry, says poll conducted by Media4Growth
In OOH News By M4G Bureau - November 03, 2020
Audience data will help in opening doors to opportunities for OOH media
American starts appreciating OOH ads post lockdown
In Research By M4G Bureau - November 02, 2020
69% of adults says positive awareness of their surroundings has increased now that COVID-19 lockdown restrictions are gradually lifting
Audience data will power outernet growth in sync with internet: Srikanth Ramachandran
In OOH News By M4G Bureau - October 30, 2020
Srikanth Ramachandran, Group CEO, Moving Walls points out that in the current Covid-19 impacted period, clients ask for more detailed campaign performance reports
‘Apples-to-apples approach to measurement absolutely necessary’
In Viewpoints By Rajiv Raghunath - October 29, 2020
A unified currency that can be used across all OOH formats makes it easier to plan and easier to buy, states Kym Frank, President, Geopath on the subject of audience measurement metrics for place-based media.
Global DOOH advt market to reach US$26.9 bn by 2025: ResearchAndMarkets.com
In Research By M4G Bureau - October 28, 2020
The report states that digital technologies provide rich data and analytical insights that can be used for real-time OOH ad optimisation and agility