Pikasso ties up with Hivestack to place premium assets on pDOOH SSP

In Digital OOH By Rajiv Raghunath - January 25, 2022

The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and West Africa, and the Caucasus

‘OOH with a purpose will come to the fore in 2022’

In OOH News By - January 24, 2022

Fabian Trevor Cowan’s delineates 5 factors that will have the most influential impact on OOH/DOOH in the current year

Hivestack, Scentre Group, Tonic Media Network join OMA

In OOH News By M4G Bureau - January 24, 2022

“We are pleased to say that we now represent close to 100 per cent of the Out of Home industry in Australia,” says OMA CEO Charmaine Moldrich

Hivestack launches pDOOH ops in Malaysia

In Digital OOH By Rajiv Raghunath - January 18, 2022

Hivestack has also signed up with the largest OOH/DOOH media owners in Malaysia via the Hivestack Supply Side Platform (SSP) that include BIG Tree, Seni Jaya, Spectrum, Laguna, Lantern Media, Sky Blue, Power Screen, WOW Media, Era Jaya, and AOS Media

Hong Kong’s healthcare DOOH network Alfaxmedia in tie-up with Hivestack

In Digital OOH By Rajiv Raghunath - January 17, 2022

The partnership will offer brands, agencies and omnichannel DSPs the opportunity to purchase and activate Alfaxmedia’s DOOH inventory programmatically across Hong Kong, exclusively via the Hivestack DSP and SSP platforms

‘Programmatic puts targeting precision at the core of campaigns’

In Viewpoints By Rajiv Raghunath - January 17, 2022

Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media shares his perspectives on how programmatic tech creates a win-win opportunity for marketers, buyers and media operators, in an interview to Rajiv Raghunath. Edited excerpts:

In-location experience management platform Raydiant acquires Sightcorp

In Digital OOH By Rajiv Raghunath - January 14, 2022

With the power of Sightcorp’s analytics software, Raydiant’s experience management platform will provide anonymous in-store screen engagement analytics on dwell times, viewers, impressions, and more to help brands increase sales and deliver optimised content while maintaining consumer privacy

M&E industry rising to pre-Covid levels, cites CII-BCG report

In Research By M4G Bureau - January 03, 2022

OOH growth will be triggered by infrastructure development projects and evolving DOOH

Delhi Govt greenlights plan for 600 LED screens at key locations in capital city

In Digital OOH By M4G Bureau - January 03, 2022

The screens will be managed from a command and control centre

‘Big media owners are investing in pDOOH because they are beginning to see incremental revenues’

In Gallery By - December 20, 2021

Mike Cooper, Global President & CRO, Adomni shares his perspectives on the shape of things to come in the pDOOH space, in a discussion with Rajiv Raghunath