Bridging the skills gap in Indian OOH as a part of outdoor media news & advertising

In OOH News By N Jayalakshmi - September 05, 2022

As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match the evolving market demands? What are the key skills that can take the medium to new heights? How can these skills be groomed? How can it effectively become integral part of Outdoor media news and advertising? Can media exist without Advertising?

‘DOOH in Outdoor Advertising is on the ascendancy’

In Viewpoints By Rajiv Raghunath - September 05, 2022

Tim Bleakley, CEO, Ocean Outdoor talks about DOOH prospects in the context of the attention economy and it's impact in outdoor advertising. Edited excerpts of the interview with Rajiv Raghunath.

‘We’re confident that programmatic will revolutionise OOH in Asia’

In Digital OOH By Rajiv Raghunath - August 30, 2022

Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with Rajiv Raghunath, Remi points out that 70% of the transactions going through Broadsign Reach are incremental: they come from advertisers that usually buy online advertising.

Google makes DOOH inventory available in Display & Video 360 campaigns

In OOH News By M4G Bureau - August 29, 2022

Marketers will be able to activate, pause, and optimize digital out-of-home campaigns in near real time

‘For OOH, attention metrics are good news’

In Viewpoints By Rajiv Raghunath - August 29, 2022

Prof. Karen Nelson-Field, Founder and CEO, Amplified Intelligence shares her insights on the attention economy and what it can do for OOH, in an interview with Rajiv Raghunath. Edited excerpts:

‘Global OOH undergoing massive digital transformation’

In Viewpoints By Rajiv Raghunath - August 24, 2022

Amanda Dorenberg, President of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau), shares her perspectives on the global OOH ecosystem, ad-tech trends, startups, etc., in an interview with Rajiv Raghunath.

A Global DOOH Stack in the making

In Viewpoints By Rajiv Raghunath - August 23, 2022

Laetitia Lim, CEO of leading audience & campaign intelligence platform Quividi, sees DOOH transforming into a platform where tech stacks can be easily combined, and media inventories made effortlessly accessible, across geographies. Edited excerpts of the interview with Rajiv Raghunath.

Amsterdam-based EV charging solutions company Revolt offering DOOH avenues

In Digital OOH By Rajiv Raghunath - August 22, 2022

Revolt plans to triple the size of their DOOH network—by the end of this year.

Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations

In OOH News By N Jayalakshmi - August 22, 2022

From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.

Lemma initiates ‘Har Gully Tiranga’ campaign on DOOH screens across the country

In OOH News By M4G Bureau - August 16, 2022

Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.