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122 News Found
OOH: The reminder media under review
In OOH News By Nabamita Chatterjee - March 23, 2013
Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs to be fulfilled this year.
Star Plus and DDB MudraMax initiate door knock programs
In OOH News By Bhawana Anand - March 18, 2013
The activity was live for 15 days, which saw the participation of around 152 women per society.
Experiential Marketing- a new ingredient in OOH
In OOH News By Bhawana Anand - March 04, 2013
From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.