Digital OOH: What ails it?

In OOH News By Bhawana Anand - September 05, 2013

Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take off in any meaningful way. Why? Outdoor Asia probes the different aspects and gets a discussion going . Read on

DDB MudraMax to be Chief Consultants in Ludhiana

In OOH News By VJ Media Bureau - September 03, 2013

The scope of work as Chief Consultants for Outdoor Solutions involves a thorough study of the existing outdoor advertisement policy and preparation of concept plan.

Dance connect with 7UP

In OOH News By VJ Media Bureau - July 15, 2013

7 UP's new activation is all about connecting the brand with the magic of dance.

Hindustan Times launches'Your Gurgaon, Your Voice' campaign

In OOH News By VJ Media Bureau - June 29, 2013

DDB MudraMax creates a high decibel OOH campaign by using unipoles, traffic signals, metro pillar panels and wall wraps to amplify the tagline - "Your Gurgaon, Your Voice”.

Everyuth Menz: Well played on OOH

In Campaigns By VJ Media Bureau - June 28, 2013

In order to promote the brand Everyuth Menz, DDB MudraMax organized unique consumer activation program"Play out of your skin” across different cities.

Should one-offs win Creative Awards?

In OOH News By Bhawana Anand - June 14, 2013

The third in the series of the International Advertising Association (IAA) India Chapter's industry-defining debates hosted in Gurgaon recently presented by the Dainik Bhaskar Group revolved around the motion: 'Creative awards can also be given for differentiated one-off expressions'

DDB Remedy launched in India through DDB Health & Lifestyle

In OOH News By VJ Media Bureau - May 13, 2013

The healthcare practice will harness the inherent talents of digital, CRM, branding, experiential, media, retail, PR and production solutions within the DDB Mudra Group and DDB network overseas.

Vikas Nowal to sign off from DDB MudraMax

In OOH News By VJ Media Bureau - May 07, 2013

After 3 years with the outdoor specialist agency, Vikas now plans to start his own venture, which will disclosed in the next 10 days.

DDB Mudra Group bags first India Innovation Award

In OOH News By VJ Media Bureau - April 25, 2013

DDB Mudra Group receives award from Milind Deora, Minister of State for Communications & Information Technology and Shipping, Government of India.

Adventure 18 - A daring campaign

In Campaigns By Bhawana Anand - April 25, 2013

The adventure gear store and DDB Mudra Mumbai activated an enthralling outdoor campaign to revive the excitement in adventure sports.