Jabong’s ‘Big Brand Sale’ writ large on OOH canvas

In Campaigns By M4G Bureau - February 07, 2018

The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units

Kinetic, Posterscope win Maruti Suzuki OOH mandate

In OOH News By M4G Bureau - January 19, 2018

Following a heavily contested multi-agency pitch for the OOH mandate of auto major Maruti, specialist agencies Kinetic India and Posterscope have empaneled to execute the brand’s OOH duties

Vodafone paints the town red during Uttarayan

In Gallery By M4G Bureau - January 17, 2018

Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills

Saatchi & Saatchi wins Expedia global creative mandate

In OOH News By M4G Bureau - January 17, 2018

The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor

Vodafone paints the town red during Uttarayan

In Campaigns By M4G Bureau - January 16, 2018

Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills

Xiaomi India gives creative mandate to Lowe Lintas

In OOH News By M4G Bureau - January 05, 2018

The agency has been appointed with a vision to build the long lasting brand recognition; the account is going to be handled by the Bengaluru division of the agency

Railway extends bids submission date for Mumbai package

In OOH News By M4G Bureau - January 02, 2018

The date has been extended indefinitely until further notice; the submission date was postponed in view of the Bombay Court order issued on December 22, 2017 and the feedback obtained from the prospective bidders

SDMC extends submission date for Smart Toilet tender

In OOH News By M4G Bureau - December 27, 2017

This is the second time that submission date has been extended; earlier it was due to administrative reasons wherein this time it has been extended as requested by the prospect bidders

Indore OOH upset over mandate to run Swachh Bharat Abhiyan campaign free of cost

In OOH News By M4G Bureau - December 14, 2017

The local body is using outdoor media in the city for displaying the government’s achievements with regard to the flagship programme free of cost; all that is offered to the respective media owners is an extension of the tender duration

Madison Media bags Viacom18 mandate for all its lines of business

In OOH News By M4G Bureau - November 22, 2017

The agency will be handling the media planning and buying duties for the entire gamut of brands that offers multi-platform, multi-generational and multicultural brand experiences to 500mn+ Indians across 8 languages