Pikasso ties up with Hivestack to place premium assets on pDOOH SSP

In Digital OOH By Rajiv Raghunath - January 25, 2022

The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and West Africa, and the Caucasus

pDOOH platform Adomni records 1,200% revenue growth

In OOH News By Rajiv Raghunath - November 17, 2021

Much of the growth in ad revenues are from front digital ad buyers who historically have not planned or bought DOOH, states an Adomni release

Tata Tea Chakra Gold now celebrates the flavours of Kondapalli toys, Kuchipudi dance & Kalamkari art…

In Campaigns By M4G Bureau - October 12, 2021

In its latest brand initiative to honour regional culture, TATA Tea Chakra Gold engaged consumers with a larger than life 3D Projection Mapping Show on the exteriors of Beach Mall, Visakhapatnam celebrating the iconic elements of AP and Telangana.

Pikasso teams up with AdMobilize

In Digital OOH By Rajiv Raghunath - October 04, 2021

This partnership will kick off with deployments on premium locations for Pikasso’s in-Mall, Large Format Digital Screens network, covering 4 countries: Algeria, Jordan, Morocco & Ivory Coast.

Havas Creative Group India appoints Debopriyo Bhattacherjee as EVP & Planning Head – North

In OOH News By M4G Bureau - September 29, 2021

In his new role, Debo will be responsible for providing strategic guidance to Havas Creative with a special focus on all brands of Reckitt and a portfolio of brands from the Dabur stable.

OOH is the superstar for Star Pravah’s new show promo

In Campaigns By M4G Bureau - September 06, 2021

Active Media Innovations partnered with Star Pravah for the launch of their new dance reality show 'Mi Honar Superstar' to create a larger-than-life sensation around the show in Maharashtra.

Timely payments critical for OOH recovery

In OOH News By - August 30, 2021

Media owners weigh in on the need for streamlining and facilitating timely payments from buyers

‘A strong trade body would help the industry wade through troubled waters’

In OOH News By N Jayalakshmi - August 27, 2021

What is the role of an industry body at a time when business is limping back to normalcy post pandemic? Outdoor Asia reached out to media owners to get their views on the role of a national or regional trade body in supporting the OOH industry’s growth, in terms of these four aspects: A. Policy Policy advocacy and discussions with regulations B. Access to technologies and digitalisation of OOH C. Training/retraining of OOH professionals and D. Discussions with OOH planners and buyers on brand engagements, campaign durations, timely payments, etc. Here is the first part of their take.

Madison Media promotes Vandana Ramkrishna to COO, Madison Media Ace

In OOH News By M4G Bureau - August 16, 2021

Vandana Ramkrishna will continue to lead the businesses of Raymond, Pidilite, Cipla Health, Weikfield, Balaji Wafers, Dhani Services in Mumbai, and those of Joy Personal Care, Bandhan Bank, MP Birla Cement in Kolkata and further strengthen Madison’s east region operations.

Right medium for right message: Is OOH evolving towards social connect?

In OOH News By N Jayalakshmi - July 27, 2021

At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.