Create a visual culture in Bangalore: Rashmi Niranjan

In Viewpoints By M4G Bureau - October 10, 2014

Rashmi said that at a cross road junction, instead of having hoardings being put up at all four corners, they can be clubbed at one or two corners and the rest can be kept as green spaces.

Pantaloons goes outdoor to celebrate"Jamai Sashti” in Kolkata

In Campaigns By Nabamita Chatterjee - June 10, 2014

The brand demonstrated its strong cultural affinity with consumers in Kolkata through this campaign

OOH culture at the malls of Kolkata

In OOH News By Nabamita Chatterjee - March 25, 2013

With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario of the malls in the'City of Joy.'