Should one-offs win Creative Awards?

In OOH News By Bhawana Anand - June 14, 2013

The third in the series of the International Advertising Association (IAA) India Chapter's industry-defining debates hosted in Gurgaon recently presented by the Dainik Bhaskar Group revolved around the motion: 'Creative awards can also be given for differentiated one-off expressions'

OAC 2013: Masterclass on OOH creativity

In OOH News By VJ Media Bureau - June 11, 2013

Outdoor Advertising Convention (OAC) 2013 which will be held on July 5-6, 2013 at The Grand Hyatt in Goa, is conducting an interactive session on OOH creative as part of the convention at the event.

OAC 2013 announces Agnello Dias as Jury Chairman- Creative

In OOH News By VJ Media Bureau - May 28, 2013

Ranked among the top creative names worldwide, Agnello Dias will be judging the creative show in the 9th edition of Outdoor Advertising Convention to be held on July 5 & 6, 2013 in Goa.

Kissan's growing and living campaign

In OOH News By Reena Mehta - May 02, 2013

When it comes to innovation in OOH, there are no limits. Be as creative as you can get and you will surely reap its benefits! A standing example of this is Kissan's new'Growing, living billboard'.

Fear Factor goes fearless on OOH

In Campaigns By Bhawana Anand - April 16, 2013

Promoting the new reality show'Fear Factor- DARR SE TAKKAR', BIG RTL Channel utilised the OOH medium by moulding the nature of the show into the creative.

CRY assigns its creative mandate to BBH

In OOH News By VJ Media Bureau - April 10, 2013

BBH has been brought on-board at a time when CRY is embarking on its own mission to engage with a younger audience, specially through the digital space.

DDB crowned Creative Network of the Year 2012

In OOH News By VJ Media Bureau - March 07, 2013

The win comes hot on the heels of DDB's strong performance at the Regional Agency of the Year Awards, which took place in December last year.

OOH scoop with a dash of innovation

In Viewpoints By M4G Bureau - February 13, 2013

The brand's creative approach is to stay unique, fresh and plan innovations with an open mind.

'The only guideline is that there are no guidelines!'

In Viewpoints By M4G Bureau - January 17, 2013

OOH advertising is morphing into newer avatar as newer possibilities are being discovered by creative honchos. For Raj Deepak Das, Executive Creative Director, BBDO India, however, it is the message and the emotion which make an OOH copy strong, strong enough to capture the eyes and hearts of the audience.

Free dive into a creative campaign

In OOH News By Bhawana Anand - January 09, 2013

Aamby Valley City's OOH campaign executed by Milestone Brandcom proves that the medium can also electrify and persuade the audience with its power of realistic depiction.