Tanhaji brings alive cinematic war on outdoors with strong creative

In Campaigns By Pray Jani - January 09, 2020

The blockbuster film is soon to hit theatres in 3D and OOH is a big medium for its branding

Dentsu India Slingshot wins Creative & Media mandate for JBL and Harman Kardon

In OOH News By Pray Jani - January 06, 2020

The agency will take over marketing communication for Harman International Industry Inc’s subsidiaries

82.5 Communications appoints Preeta Mathur as Group CD

In OOH News By M4G Bureau - January 03, 2020

With two decades of experience at agencies like JWT, DDB and Grey, she has worked on Adidas, Nestlé, Pepsi, Marico, Hero Honda, GSK, UNICEF and USAID, amongst other brands

JadeBlue's intentional pun grabs attention for sale campaign

In Campaigns By Pray Jani - January 02, 2020

Panned out in multiple cities , You Lucky Men' campaign brings Gorilla and Robot on the forefront of “You Lucky Men” campaign'

Dentsu India Slingshot bags creative mandate for Melorra

In OOH News By M4G Bureau - December 23, 2019

The western Jewellery brand’s requisite new-age solution for branding was met by Dentsu

OAC 2020 to be held in Mumbai on July 24-25

In OOH News By M4G Bureau - December 17, 2019

The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH

PLAY onboards new creative agency

In OOH News By M4G Bureau - December 12, 2019

Mirum India has won the creative mandate for PLAY

DSP Mutual Funds launches this year’s creative OOH punch

In Campaigns By Pray Jani - December 06, 2019

The mutual fund investment company spends big on OOH media, taking over various digital and static formats across 70 markets

Bata awards global creative mandate to Contract India

In OOH News By M4G Bureau - November 28, 2019

The creative agency will handle strategic and creative duties for the European footwear major’s key geographies in LATAM, Europe, Asia and Africa with the support of its group companies

Milestone Dentsu bags mandate for Velocity Eyewear

In OOH News By M4G Bureau - November 25, 2019

The brand has handed over its creative, social media and shopper marketing mandate to Milestone Dentsu