DDB Mudra wins creative duties for Protinex

In OOH News By M4G Bureau - September 28, 2020

The agency will bring in its expertise to strengthen the brand’s communication and architecture

Punjab media owners get surrender option under relief scheme

In OOH News By Bhawana Anand - September 23, 2020

The state government has announced rebate for advertisement contracts considering several representations made by the media owners

Ancestry® beams a nostalgic showcase of illuminated signs on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - September 14, 2020

The Piccadilly Lights activation is aligned with the 80th anniversary of The Blitz and forms part of Ancestry’s UK wide integrated commemorative campaign

Dentsu Impact elevates Ajit Devraj & Anupama Ramaswamy to Managing Partners

In OOH News By M4G Bureau - September 01, 2020

Ajit will be the business lead while Anupama will head the creative arm of the agency in their new roles

‘We use various tools for location mapping, media selection, creative visualisation’

In Viewpoints By Bhawana Anand - August 31, 2020

Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions refers to in-house planning tools such as, Madison Vicinity, Madison Vu-On-Street, Madison Traffic, Madison Maximiser and Madison Viewpoint

It is a good time to invest in new OOH media, says poll conducted by Media4Growth

In OOH News By Bhawana Anand - August 21, 2020

67% of OOH concessionaires believe in investing in the new tenders rolled out by different state corporations

'Restrictions will be the new freedom in malls & cinemas for people', says mcgarrybowen India report

In Research By M4G Bureau - August 04, 2020

Predicting the behaviour of human beings when lockdown is rolled back, the creative agency launches ‘The New Darwinism’ report

Cars24 onboards Ogilvy as creative agency

In OOH News By M4G Bureau - July 31, 2020

The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts

Innocent, OOH Tommy, Brave, MullenLowe London top Ocean Outdoor Crucial Creative Competition

In OOH News By M4G Bureau - July 31, 2020

Innocent takes jackpot £500,000 top prize; Monkey Shoulder, Lovehoney and NHS also win media space

Chandigarh civic body invites bids for bus queue shelters to earn revenue

In OOH News By M4G Bureau - July 28, 2020

Chandigarh Municipal Corporation has come out with a new tender for the construction and maintenance of BQS on BOOT basis for display of advertisement in the union territory