Havas Media wins integrated mandate of Micromax

In OOH News By M4G Bureau - March 31, 2021

The mandate includes traditional and digital media, as well as creative brand strategy.

JCDecaux launches tool to study impact of OOH creatives

In OOH News By M4G Bureau - March 03, 2021

The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands

Zeno Health awards creative mandate to Dentsu Impact

In OOH News By M4G Bureau - February 25, 2021

The agency will kickstart the association for mainline and digital creative duties with the launch of a massive campaign for Zeno Health in Mumbai

Walmart launches display self-serve platform

In Digital OOH By M4G Bureau - February 11, 2021

Walmart acquired Thunder’s IP and technology, which will offer creative versioning, testing and optimization to help advertisers and deliver an omnichannel impact with more speed, control and convenience

Havas Creative India bags integrated communication mandate of flybig airlines

In OOH News By M4G Bureau - February 10, 2021

The agency has designed OOH creative for the maiden campaign of the new airline

Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India

In Digital OOH By M4G Bureau - February 04, 2021

Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.

Slice awards creative duties to 82.5 Communications

In OOH News By M4G Bureau - January 19, 2021

The agency's Bengaluru office will handle the business.

Chandigarh gets its first roadside media

In OOH News By Bhawana Anand - December 15, 2020

Creative Designer has installed informative FSUs with backlit LED modules and unipoles across the UT

Bosch Home Appliances appoints Isobar India as strategy & creative agency partner

In OOH News By M4G Bureau - December 11, 2020

The brand is poised to enhance its marketing strategy in India with this announcement

APAC media owners join forces to DEFEAT the pandemic

In Digital OOH By M4G Bureau - December 01, 2020

LMX is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India