Results For "Creative"
397 News Found
Cannes Lions award to Earlyman Film raises ethical issue of originator of creative idea
In OOH News By M4G Bureau - June 21, 2024
Wieden+Kennedy India, creator of the idea for the Jindal Steel ‘Steel of India’ ad film, not given due credit
Leo Burnett Mumbai strikes Gold in ‘Creative Data’ for Gatorade’s ‘Turf Finder’ campaign
In OOH News By M4G Bureau - June 20, 2024
The campaign illustrates the use of data to solve real-life problems
Colenso BBDO and Nexus Studios win Cannes Outdoor Lions Grand Prix for Pedigree ‘Adoptable’
In OOH News By Sakshi Sanghavi - June 19, 2024
The success of 'Adoptable' at the Cannes Lions 2024 not only celebrates the creative ingenuity of Colenso BBDO and Nexus Studios but also reinforces the powerful role of purpose-driven marketing.
Reliance Retail's Tira announces store launch in Mumbai with vintage Ambassador car branding executed by Wrap2Earn
In Campaigns By M4G Bureau - June 12, 2024
The creative team at Wrap2Earn transformed two iconic Ambassadors with Tira branding elements, ensuring these 'mobile billboards' captured millions of views during the 10-day campaign.
‘AI set to accelerate DOOH growth’
In OOH News By M4G Bureau - June 06, 2024
Ocean Group CEO Stephen Joseph says that if used properly, AI should be a positive driver for the growth of better DOOH, democratising the channel and clearing hurdles that slow down the transactional, creative and strategic process.
JadeBlue and FLS Creatives ignite awareness with innovative billboard campaign on world environment day
In Campaigns By Sakshi Sanghavi - June 05, 2024
The billboard campaign highlights the growing concern on climate change amidst record breaking heat wave
DDB Mudra wins the creative mandate for Narayana One Health
In OOH News By Sakshi Sanghavi - June 04, 2024
The account will be handled by the agency’s Bengaluru office.
Aatika Ansari, Head of Marketing and Digital, Pernod Ricard India, joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 31, 2024
“OAA strives to recognise good creative work,” says Aatika
Experiential advertising is the future
In Viewpoints By - May 31, 2024
Saibal Gupta, Managing Partner & CEO, Xperia Group asserts that experiential advertising complemented by highly creative content will progressively edge out conventional mode of OOH advertising in major markets.
UK-based innovation consultant Dino Burbidge to speak on OOH creativity at OAC 2024
In OOH News By M4G Bureau - May 29, 2024
Dino Burbidge helps businesses discover and explore their most creative, valuable and innovative opportunities