Cinema advertising rides on digitisation wave

In Viewpoints By M4G Bureau - March 10, 2014

Advertising in cinema halls is gaining appeal among advertisers because of the structured manner in which inventory is sold post digitisation, says Siddharth Bhardwaj, CMO & National sales head, corporate advertising revenue, UFO Moviez

'Put up the sites on time'

In Viewpoints By M4G Bureau - January 21, 2014

Surinder Rana, Head -- Corporate Advertising, Shakti Bhog, in a chat with Outdoor Asia tells why the band plans to increase the spend on OOH advertising while sharing the challenges involved in the medium…

'Need digital alternatives'

In Viewpoints By M4G Bureau - October 29, 2013

Bharath Ganapathi, General Manager, Corporate - The Hindu on why more alternatives need to be explored in the OOH medium.

Connecting with the festive fervour

In Viewpoints By M4G Bureau - October 09, 2013

Festivals are the best occasion for any brand to tap the collective pulse of its target audience. Shalini Gupta, Head - Brand & Corporate Communication, Loop Mobile (India) Limited, shares with Outdoor Asia on how the brand leveraged the outdoor medium during this Ganapathy festival.

Danone B'lue box reaches colleges & corporate parks

In OOH News By Bhawana Anand - March 19, 2013

The activity was mainly targeted at youth and was piloted at National College in Mumbai recently.