Indicash takes up'Powered By' sponsorship of OAC 2015

In OOH News By Rajiv Raghunath - June 04, 2015

This is Tata Communications Payment Solutions Limited's first association with OAC

Kinetic India is presenting sponsor of OAC 2015

In OOH News By VJ Media Bureau - May 20, 2015

Kinetic India's decision to be the presenting sponsor of OAC 2015 is in keeping with the firm's continued efforts to expand its footprint on the Indian OOH landscape while adhering to the highest standards set by Kinetic Worldwide.

IKON to sponsor Young Outdoorians! Contest at OAC 2015

In OOH News By VJ Media Bureau - April 28, 2015

The OOH firm had also sponsored the highly popular Contest at OAC 2014 in Goa

Cartel Outdoors refreshes itself as Signpost

In OOH News By VJ Media Bureau - April 22, 2015

Signpost commands a highly diversified media network across the country, covering transit, airport, conventional media, street furniture and campus advertising networks

Railway Minister Suresh Prabhu to inaugurate OAC 2015 in Mumbai

In OOH News By Rajiv Raghunath - April 20, 2015

Railway Minister will deliver the keynote address on Day 1 of OAC 2015

Urban Ladder: From online to outdoor

In Viewpoints By M4G Bureau - April 02, 2015

Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.

Outdoor Advertising Convention returns to Mumbai; convention on July 24-25

In OOH News By VJ Media Bureau - March 27, 2015

Outdoor Advertising Awards (OAA) function will be held on July 25; entries for the awards will be received until May 30

Hyatt reinforces brand identity through outdoor

In Campaigns By Bhawana Anand - January 13, 2015

Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.

Vodafone targets large migrant population in Delhi NCR

In Campaigns By Bhawana Anand - December 15, 2014

Along with conventional billboards, transit media was used in a major way for the campaign.

'Give Traditional Outdoor Media Its Due'

In Viewpoints By M4G Bureau - September 22, 2014

Traditional outdoor media including hoardings form the core of the Indian outdoor industry, yet this segment fails to earn due recognition of advertising clients, specialist agencies and media owners themselves. Time has come for concerted efforts to boost the growth prospects of traditional outdoor business.