CureFit urges Bengaluru to ‘Eat Fit’, offers healthy discount

In Gallery By M4G Bureau - November 23, 2017

The app based company has unveiled a series of innovations in high traffic density areas of the city like the Outer Ring Road to promote the app and also highlight the discount on offer to consumers

Namaste India challenges a Sumo on the OOH canvas

In Campaigns By M4G Bureau - November 23, 2017

The creative exemplifies the brand’s ‘power packed’ offering, targeting the growing band of health-conscious consumers; the outdoor sites have been directly traded by different media owners

CureFit urges Bengaluru to ‘Eat Fit’, offers healthy discount

In Campaigns By M4G Bureau - November 21, 2017

The app based company has unveiled a series of innovations in high traffic density areas of the city like the Outer Ring Road to promote the app and also highlight the discount on offer to consumers

Great content makes a brand meaningful: Maria Garrido

In OOH News By Amaan Kazmi - November 21, 2017

Havas Group's Global Chief Insights and Analytics Officer Maria Garrido spoke at ‘The Meaningful Brands MasterClass’ organised by the group in Mumbai to get under the skin of brands that have succeeded in being meaningful to their consumers and understand what they do right

Airport media – cut out for premium brand advertising

In Viewpoints By - November 14, 2017

Airport is capable of delivering ‘filtered’ audience because the distant alternative to air travel may be at least ten times cheaper. All the flyers therefore may generally be categorised as ‘affluent’ consumers having decent disposable income

Canada’s Outfront Media launches DOOH-focused analytics platform

In Digital OOH By M4G Bureau - September 25, 2017

The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations

Godrej Nature's Basket fortifies its organic offering

In Campaigns By Bhawana Anand - July 13, 2017

Created by Storyboard agency, the innovation provided wholesome benefits to the brand by attracting the growing segment of health-conscious consumers

Idea 4G Hotspot creates instant connect with consumers in Hyderabad

In Campaigns By Bhawana Anand - July 12, 2017

The installation was done to showcase the width and expanse of Idea 4G where multiple consumers enjoyed seamless internet experience.

Tropicana offers a juicy proposition to consumers

In Campaigns By Bhawana Anand - July 12, 2017

The Social Street planned and executed a series of innovations for the brand in 8 Punjab cities

ENO leverages AR to drive its Freeze Off campaign in 5 cities

In OOH News By M4G Bureau - July 10, 2017

ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a span of 5 weeks at five different metropolitan cities