Moving Walls CEO Srikanth Ramachandran to speak on data & technologies at OAC 2019

In OOH News By M4G Bureau - July 19, 2019

Moving Walls is a data and technology led company that helps leading brands measure, reach, and influence consumers on the move

Coca-Cola strikes a new chord on OOH

In Campaigns By Bhawana Anand - May 15, 2019

Handled by GLO, the out-of-home division of Lodestar Universal McCann, the immersive musical campaign aims at closer connect with mass consumers

Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report

In Research By M4G Bureau - April 10, 2019

“Major tech brands are using big screens in the real world to direct consumers to the smaller screens from which they operate,” said OAAA’s CMO Stephen Freitas

Kurkure Caravan Talkies to traverse 1000+ towns & villages

In OOH News By M4G Bureau - March 19, 2019

The 3-month programme is designed to deepen brand connect with consumers and retailers via Nukkad Natak and Movie-on-the wheels

Appy Fizz gets consumers to #RiseUp this summer

In OOH News By M4G Bureau - March 15, 2019

Salman Khan will feature on all brand mediums including Television, Print, Digital and OOH; while Jr. NTR will be seen on all print and OOH communications in South India

Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India

In OOH News By Bhawana Anand - September 27, 2018

Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues

Big Data key to identifying right audiences: Daniel Cuende

In Gallery By - September 03, 2018

In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH

Zicom engages cinema-goers with audio ad stunt

In Campaigns By M4G Bureau - August 09, 2018

Partnered with INOX & Carnival Cinemas to make consumers street smart with Vehicle Passenger Safety Solution

Vivo strikes a chord with young audiences on TagTalk network

In Digital OOH By M4G Bureau - August 03, 2018

TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers

Big Data key to identifying right audiences: Daniel Cuende

In OOH Solutions By Swaminathan Balasubramanian - July 30, 2018

In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH