Aniruddha Haldar, SVP – Marketing, Scooters, Commuter Motorcycles & Corporate Brand, TVS Motor Company to speak at OAC 2024

In OOH News By M4G Bureau - July 08, 2024

Aniruddha Haldar will be speaking on ‘Connecting with consumers countrywide: The OOH experience’

Brand marketer Archana Aggarwal, formerly with Airtel, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 07, 2024

“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.

Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 03, 2024

Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi

Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media

In Research By M4G Bureau - May 02, 2024

Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.

Shravil Shridhar, Md, A. Shridhar Group joins the brand panel discussion at Gujarat Talks OOH

In OOH News By Sakshi Sanghavi - April 23, 2024

Shravil will be sharing his insights on how OOH can be leveraged for gaining maximum reach with target consumers

Shaileen Patel, GM - Business Development & Marcom, NK Proteins to join the brand panel at Gujarat Talks OOH

In OOH News By Sakshi Sanghavi - April 20, 2024

Shaileen will be sharing perspectives on how OOH can be leveraged for gaining maximum reach with target consumers

‘Gujarat is a very important market’

In Viewpoints By M4G Bureau - April 15, 2024

“The rich heritage, cultural vibrancy, and high affluence amongst the consumers make the state very attractive for OOH advertising," remarks Vinkoo Chakraborty, President of Rapport Chrome as she offers her insights on the Gujarat OOH market.

Redken makes it mark on Times Square 3D billboard with AR virtual try-on for new Acidic Color Gloss Collection

In Digital OOH By M4G Bureau - April 05, 2024

Consumers can view and share their transformative results superimposed on a 3D billboard in augmented reality

‘Customisation drives better brand recall & results for campaigns’

In Viewpoints By M4G Bureau - April 04, 2024

Upinder Singh, Project Director, Edge1 speaks to Media4Growth about how reliable insights into consumers can help boost business growth by up to 5x.

Zitcha to launch digital retail media network across South Africa in partnership with Leroy Merlin

In OOH News By Rajiv Raghunath - March 20, 2024

Zitcha will enable Leroy Merlin’s brand advertisers to connect with consumers along the path to purchase across an end-to-end digital retail media network