Pioneer introduces innovative gantry in Kolkata

In OOH News By Nabamita Chatterjee - October 23, 2013

Each facia of the gantry is about 50 feet x8 feet which can accommodate four brand campaigns at a time.

Metro Musings: Whither OOH?

In OOH News By Bhawana Anand - October 22, 2013

It has been hailed as the next big thing in terms of OOH locations to capture the TG. But the Metro in many places has yet to really emerge as the must-go destination for brands in the context of OOH advertising. Are the brands simply being cynical or is there a serious flaw with the media available here? Outdoor Asia probes the reasons behind this by talking to different media concessioners who are dealing with this property.

Sujal Advertisers wins pole kiosk rights

In OOH News By VJ Media Bureau - October 16, 2013

With more than 5,000 pole kiosks, Sujal Advertisers creates dominance in the city.

Thums Up's Toofani presence for Durga Puja

In OOH News By Nabamita Chatterjee - October 11, 2013

The larger-than-life'Dhaki' installation art was created on a moving canter which travelled through major locations in the city.

Raj Mohanty joins Kinetic India

In OOH News By VJ Media Bureau - September 26, 2013

Raj has 19 years of experience in this industry

VODAFONE DRIVES MOBILE INTERNET IN KARNAL

In OOH News By Bhawana Anand - August 27, 2013

The brand promotes the message of democratization of the internet through fun filled activities at Movie Times theatre in the city.

Sikkim's new LED display visible at 4,500 sq ft altitude

In OOH News By Nabamita Chatterjee - August 24, 2013

The 10ft by 8 ft. LED screen at the heart of the Gangtok city, is a first of its kind in Sikkim and reflects the untapped OOH potential in the city .

Change rocks! The Hindu's OOH thumbs-up to Bangalore

In OOH News By N Jayalakshmi - August 23, 2013

In a bid to woo the Bangalore market, leading newspaper brand'The Hindu' kicked off a 21-day outdoor campaign in the city on August 15, which celebrates change...read on

Star Jalsha's transit wedding bash for Kolkata

In Campaigns By Nabamita Chatterjee - August 17, 2013

Executed by Ideazfirst, the innovative campaign by Star Jalsha saw about 100 taxis in the city decked up to celebrate the wedding of the female lead in a popular Bengali soap.

Neeru's Emporio adds a dash of style at Hyderabad Airport

In OOH News By Nitya Gnanaolivu - August 14, 2013

Laqshya's Hyderabad team has executed an innovative OOH campaign at the Hyderabad International airport to project Neeru's as the city's premier traditional clothing brand.