Ola turns the spotlight on star drivers

In Campaigns By Satarupa Chakraborty - February 02, 2017

Ecosys OOH has planned and executed the 6-city innovative campaign

Central showcases its experiential retail through OOH prism

In Campaigns By Satarupa Chakraborty - January 25, 2017

Central, after rebooting its retail design into HD experiential one, has launched a powerful OOH campaign in Delhi and Bengaluru. Street Talk has executed the campaign in Bengaluru.

DMRC awards naming rights of 12 Metro stations; Pioneer Publicity bags 8

In OOH News By Satarupa Chakraborty - January 24, 2017

In a recently concluded tender for naming rights at DMRC stations, Pioneer has bagged the rights at 8 stations while Planet, Signpost, Explomedia and builder brand Supertech have won rights at one station each.

Platinum glistens under the OOH glare

In Campaigns By Satarupa Chakraborty - January 13, 2017

Laqshya crafted the 28-city OOH campaign that turned the spotlight on PGI's premium offerings

BBMP submits with HC list of unauthorised hoardings in city

In OOH News By VJ Media Bureau - January 06, 2017

The civic body has listed 2,439 unauthorised hoardings

Road safety campaign on JCDecaux’s Citylights media

In Gallery By - January 01, 2017

Translated in 30 languages, the campaign #3500LIVES is as of today live in 30 cities worldwide and will be rolled out in more than 70 countries including India by the end of 2017. It is estimated that on the launch the campaign will be seen 1 billion times.

Media 24x7 bags contract to build & lease unipoles in Saharanpur

In OOH News By Satarupa Chakraborty - December 21, 2016

Ghaziabad-based Media 24x7 has been awarded the mandate by the Municipal Corporation of Saharanpur to construct unipoles in certain clusters of the city of Saharanpur in Uttar Pradesh. The firm will also lease these sites for outdoor advertising.

Let's limit the number of hoardings a city can have: Parag Desai

In OOH News By Satarupa Chakraborty - December 20, 2016

Desai suggested a creative use of OOH space in terms of what works where

Strong industry body will boost Gujarat OOH business: Media owners

In OOH News By VJ Media Bureau - December 19, 2016

Noomi Mehta, President, IOAA laid particular emphasis on the need for the Gujarat OOH media owners to come together as a strong regional association; Asit Shah, Partner, Het Graphics, Atul Mehta, Proprietor, Chitra Publicity Co OOH Gujarat, Paresh Rajnikant Shah, MD, Sujal Advertisers, Percy Mistry, Director, Selvel Media, Yashvant Shah, Director, Shah Publicity, and Prashant Gadhav of The Sandesh Ltd urged the IOAA to provide leadership and key support in critical areas

1st Gujarat Talks OOH get underway in Ahmedabad

In OOH News By VJ Media Bureau - December 16, 2016

The conference was inaugurated by the Chief Guest Jitendra Chauhan, CMD, JadeBlue Lifestyle India. Noomi Mehta, President, IOAA; Asit Shah, Partner, Het Graphics; Bakulesh Kantilal Mehta, CMD, Chitra Publicity Co Pvt Ltd; and Vasant Jante, Managing Director, VJ Media Works joined Chauhan in lighting the traditional lamp