Bengaluru Division, SW Railway calls for Pre-Bid Meeting on June 28

In OOH News By M4G Bureau - June 27, 2018

At the Pre-Bid Meeting, scheduled at 3PM on June 28, 2018, OOH media industry’s queries relating to the tender floated by the Division for the award of commercial publicity rights in Group(s) I to X in the Bengaluru Division for a period of 10 years will be discussed

Hindustan Publicity bags SDMC Central Zone street furniture contract

In OOH News By Bhawana Anand - June 25, 2018

The OOH firm has won the rights on 4,878 sq.ft of advertising space for the duration of 7 years; the contract has been awarded on BOT basis wherein the OOH firm shall construct and renovate high-quality street furniture and maintain them

‘We want Noida to become a major OOH destination’

In Viewpoints By Bhawana Anand - June 25, 2018

After more than a year of losing out on OOH revenues, Noida Authority is now bent upon transforming the outdoor scenario of the city by introducing a new policy which aims to regulate the advertising business and bring value to the advertisers, says Rakesh Mishra, Additional CEO, Noida Authority

Rajdeep Publicity bags ad rights on NDMC digital screens

In OOH News By M4G Bureau - June 15, 2018

Allotted for a period of 3 years, the firm will be selling advertising spots of 10 seconds each on the screens, to be played in a 2-minute loop

OBC casts Huda City Centre station in its corporate hues

In OOH News By Bhawana Anand - June 13, 2018

The BFSI brand has undertaken extensive branding of the media properties at the station, using its brand colours and identity, highlighting the various offerings to the customers

Sonata ushers in wedding season with multi-city outdoor campaign

In Gallery By M4G Bureau - June 12, 2018

Spanning markets ranging from Tier 1 cities to Tier 6 towns, the campaign was designed to build a large base for the watch brand. Outdoor Media Integrated (OMI), a division of the Laqshya Media Group, crafted the strategy and executed the campaign

Sonata rings in wedding season with a multi-city OOH campaign

In Campaigns By M4G Bureau - June 08, 2018

The campaign which covers markets ranging from Tier 1 cities to Tier 6 towns was designed to build a large base for the watch brand

Hindustan Publicity & Focus Media bag media rights at 16 stations on Delhi Metro Line 2

In OOH News By M4G Bureau - May 31, 2018

The advertising rights for 16 stations on DMRC’s Yellow line have been bagged by Hindustan Publicity and Focus Media in a joint venture. Line 2 is an important travel route for commuters from North & Central Delhi to South Delhi & Gurgaon

‘Feel the Fizz’ build-up by Parle

In Gallery By M4G Bureau - May 21, 2018

Featuring its new brand ambassador, Salman Khan, the extensive OOH campaign for Appy Fizz aims to further strengthen the brand’s connect with consumers, especially the youth across India

‘MCG move is arbitrary & inconsistent with the set regulatory norms’

In OOH News By Bhawana Anand - May 21, 2018

Media owning firm like Pioneer Publicity that hold media rights on the DMRC line extending into Gurugram are pointed to certain inconsistencies in the norms governing the media rights