Surendra Shenoy, PGM, BSNL to address Karnataka Talks OOH

In OOH News By M4G Bureau - February 07, 2018

Surendra Shenoy is central to BSNL’s brand building in the Karnataka Circle and undertakes major brand visibility initiatives that include OOH advertising on traditional and digital formats

Punjab Govt assessing industry feedback on draft ad policy

In OOH News By M4G Bureau - February 06, 2018

The final policy is expected to be out in a month’s time; which will be circulated among all the urban local bodies (ULBs) for implementation in their respective cities. The draft also has a clause for strict actions against the responsible officials if the policy isn’t implemented as per the bylaws

GingerCup promotes inventive paper cup branding

In OOH News By Bhawana Anand - January 18, 2018

The Bengaluru-based company banks on people’s affinity for tea or coffee by turning the exterior of paper cups into advertising space; branded cups are circulated on board flights and trains, on college campuses, at corporate houses, and inside hospitals

‘Kingsman: The Golden Circle’ goes outdoor with all guns blazing

In Campaigns By M4G Bureau - October 27, 2017

Active Media Innovations ideated and executed the campaign in Mumbai

2,000 sq.ft Piccadilly Circus billboard programmed to flash ads as per audience profile

In Digital OOH By M4G Bureau - October 20, 2017

Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.

Devils Circuit dares Delhi through OOH

In Campaigns By Satarupa Chakraborty - March 02, 2017

Swift Devils Circuit, a racing event conducted by Volano Entertainment that has a 5km run with military obstacles, is targeting fitness aficionados in Delhi through JCDecaux's outdoor network in the capital

Piccadilly Circus billboards go dark for 1st time in many years

In Digital OOH By VJ Media Bureau - January 17, 2017

The large illuminated advertising screens currently on the façade of Piccadilly Circus will be replaced by a single huge ultra-high definition curved LED display. The work is expected to be completed by autumn 2017

One giant screen to replace London's Piccadilly Circus billboards

In Digital OOH By VJ Media Bureau - October 17, 2016

Some of the world's biggest brands are expected to be vying for the chance to advertise in the single spot to a pick of the 70 million pedestrians that pass the board, with another 30 million driving past.

KAIA means business when it comes to campaign duration

In OOH News By Rajiv Raghunath - October 03, 2016

In a strongly-worded circular that was issued by KAIA to the members before Onam in mid-September, the Association urged the members to bring down the Onam festival-centred campaigns on the very day the campaign duration ended.

"OOH plays a very important strategic role in our circle campaigns"

In Viewpoints By M4G Bureau - April 22, 2016

Sunita Bangard, President - Marketing, Idea Cellular India believes that outdoor is the only medium that offers you the opportunity for local treatment of any campaign.